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Hurricane Katrina Evacuation Case Study

Decent Essays

In this kind of disaster, the government should react quickly and execute its plans quickly to ensure that it makes the right decision at the turning point. However, in this case, both the local government and the federal government were always one step behind the changing situation. The government’s failures in its crisis communication to the public were as follows:
1. The unclear announcement to inform the public there was a storm to come. According to the documents, before the storm approached New Orleans, advisories containing accurate information about Hurricane Katrina had already been given to the local government and residents. However, the government made the announcement of evacuation using vague and uncertain language, which delivered …show more content…

2. Disseminated information that lacked credibility. It is important to ensure the source of a message is credible in order to ensure that the audience has the motivation to act (National Research Council, 1989). Also, the decision maker should understand his target audience and find the right way to communicate with them.
By the time the levees had failed on August 31, 2005, the government suggested that residents take buses to Superdome or Convention Center to evacuate. For the evacuees, however, this information lacked credibility, because this evacuation plan did not take them out of the city but sent them to places that were already surrounded by flooding. Also, it is common sense that when a flood comes, public transit will be no longer available to use. In New Orleans, over 80% of the citizens use public transit, which means that not many of them have their own vehicles, and it would be impossible for them to respond to the call to evacuate without operational public transit (Elder et al., pp. 2007,

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