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Hyper Individualism Research Paper

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Hyper individualism and our Communities.
Hyperindividualism deals with the extreme concern over the material world and decreased concern over the natural or wild. Our culture has become consumed by the materials that we create. Hyper individualism is not only about our culture becoming concerned with how much material things we have, but also a loss of things. Our communities are being designed based on the hyperindividualism rampant in our culture. In order to combat hyperindividualism our culture needs to examine and design our communities in a more traditional layout.
McKibben is concerned individuals are becoming consumed with money, material, and affluence. Hyperindividualism stems from our culture. McKibben states, “Most of the time now we live under a kind of spell, a lulling enchantment by the sirens of our customer culture, telling us what will make us happy” (134). Our culture has become satisfied being told what to buy and where to live. For example, a television ad tells the watcher he or she needs to purchase a new microwave that will cook the food faster and hotter. The watcher decides he or she need the microwave because the television ad was so convincing. Another way to think of this is the term, “Keeping up with the Joneses” or today, “Keeping up with the Kardashians”. The …show more content…

Using the stove analogy, if making a fire is a Thing then using a gas fire is a Device. The gas fire is turned on by a switch on the wall. The “wood” within the fireplace is fiberglass or some type of simulation of the real wood it is replacing. The flames are real but because the individual does not strike the match the flames seem foreign. The turn of a switch on the wall produces the flame. This makes the production of a fire unknown to the individual. The fire has become a means only. The individual does not understand the process of creation of the fire. Ultimately, Devices remove us from the creation and action of the

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