preview

Hypersexualization And Objectification Of Women In The Media

Decent Essays

There has been a growing trend of hypersexualization of women over the span of all forms of media. The women within these images are made to look perfectly flawless. They are extremely thin without a trace of fat or cellulite to be found. The people who consume this media are exposed to the idea that the women they are observing are models for true physical beauty. These standards are accompanied by an alternate message from the media that pushes the idea that women’s value comes from their beauty. While some women may understand that the messages about the ideal woman are unrealistic and false, it is found that adolescent girls are vulnerable to the media’s strategies due to their lack of media literacy as well as the search for their own identity during this developmental stage in their lives. The exposure to these standards of beauty can have several negative effects on the girls such as lower self-esteem, higher body dissatisfaction, depression, and eating disorders. SPARK and 4 Every Girl are two of a growing number of campaigns that are working to fight against the sexualized images of women in the media and the negative effects it can have on the viewers.
Sexualization and Objectification of Media The sources of media available to the average person have grown significantly over time. While certain sources such as televisions and print media remain an integral part of the information that is consumed, the expansion of the internet, as well as smartphones, has opened the door for a wide variety of new options to emerge. The development of social platforms such as Facebook and Snapchat has allowed for an endless loop of media and societal messages to be placed right at a user’s fingertips. These digital and print outlets can be used by certain companies, corporations, and advertising agencies in order to market specific products and ideas. There has been a clear trend, however, among these organizations of promoting hypersexualized ideals. According to the American Psychological Association, hypersexualization is defined as “occurring when a person’s value comes only from his or her sexual appeal or behavior to the exclusion of other characteristics” (Zurbriggen et al., 2010). This concept results in

Get Access