The Negative Effects Of Sexualization In Today's Media

If you turn on the television or flip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when “a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.” This person is held to a standard that equates physical attractiveness with being sexy. “Sexualization” happens when a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than being seen as a person with their own independent actions and abilities to make decisions. Oftentimes, sexuality is inappropriately imposed upon a person without their knowing it or consent. Sometimes, researchers use the word “hypersexualization” to describe roughly the same idea. In the article, “Media’s Growing Sexualization of Women”, hypersexualization is defined as, “The act of making something extremely sexual and erotic.”

President Herbert Hoover once said that, "Children are our most valuable resource." Everybody knows the saying “The children are our future.” If everyone knows this saying than why are parents exposing our future to inappropriate and explicit content. This is because most people do not realize the explicit content their children are being exposed to. The shows, movies, and even commercials children are watching effect not only their actions and thought process but can also effect the future decisions and choices they make. From the day we are born to the day we die we have seen many different movies and seen many different TV shows; while we are watching and hearing these through our own eyes and ears we do not truly realize what our brains are consuming, because in reality we are viewing and hearing much more than we can naturally see.

Within our society today, media plays a huge role in everyone’s life - an important role. Media offers entertainment, news, information, and education; however, with these benefits come negatives as well. For example, foul language, drug abuse, and sexual content may be presented to an unsuitable audience, specifically children. It’s easy to see sexual content on tv, hear foul language in songs on the radio, or even hear about the abuse of drugs and alcohol. Children are especially good at mimicking what they see and are easily influenced. So, with all this content being shown openly with no censorship, children think this is a social norm, as well as spending long periods of time watching TV, playing video games, and using the internet. Modern technology has transformed the way children learn and interact within their environment, it is having a negative effect on them in this younger generation with all the easy access to all genera’s of media material for long periods of time.

With the media becoming the main source from which the current society gets their daily information concerning products, news stories, and entertainment, it is wise to think critically about the messages they are conveying to us. These corporations spend large sums of money every day in order to grasp our attention. The question as to whether or not they have their customer’s best interest in mind arises and leaves the public no answer but to look to the advertisements they have produced. Consider the pistachio industry using a woman with a whip to grasp the viewers’ attention. In reality, is a provocative image what it takes to sell us a simple bag of pistachios? With advertising decisions like these come negative consequences such as the

Movies, magazines, advertisements, television, music videos and even music lyrics are just a handful of media sources where I have noticed an increased focus on women being viewed as sexual objects, instead of women proposing an empowering message. Many people in our society are not aware of the extent in which sexualisation of women in the media is occurring every day of our lives; this is because we live in a culture where sexuality is more accepted; this is is having negative effects on the social aspect of our society. So, has the media and society pushed sexualisation too far? It is believed that women are hyper-sexualised in the media and this is changing the way women are looked at; but what are we actively doing as a society to reduce this issue?

When I was first given this assignment it made me a bit uneasy. I was nervous about writing an extended essay on one particular topic. Being that there are so many social issues that need to be brought to light I was having a little trouble sticking to just one. However, with some guidance and encouragement I decided to finally settle with the issue of sex in the media. Within this extended essay I will attempt to shine light on the history of sex in advertisement and examples of different ads, prove sex sells any and everything, the role the media plays in our youth’s lives and creates hyperactive sexual development in children between thirteen and seventeen years old and how the media degrade women and associate them as mere objects. I

Examining how laws may have changed or been influenced by the media's representations of sexuality is where the paper will begin. Certainly one of the side effects of the Internet is the increase of the more marginal sexualities and sexualities whose moral character is questioned or contended. The increased presence of child pornography online has changed laws in society. The penalties for purchasing, distributing, creating, and keeping child pornography are exceptional high. The penalties include public embarrassment, chemical

Sexualization of females has always been a problem. Many of the commercials from the 60’s to the 2000’s depict women as nothing more than sexual beings to sell a product. We often see commercials that deal nothing with the topic of sex use it as a means of a way to sell products. In my presentation I used two videos one with Paris HIlton and the other with Scarlett Johannson. They each are advertising two well known companies one fast food restaurant and the other a well known appliance. In my essay I will explain how sexuality in media affects adolescents, the percentage between men and women being sexualized and the affect it has on young girls.

Technologies evolve, but sex and violence have always been and remain hot button issues in the media. The pace of the new technological change can be so great that we can no longer wait on formal media effects research to guide our personal decisions. There have been many changes that have been taken place with media sex and violence today since I was a child. I believe that the media technologies have increased the negative effects of sex and violence on children and adults today. This paper will discuss why and provide examples of how it has an effect on adults and children because it’s not only an adult issue. This paper will also discuss recommendations

The increasing amount of violence, foul language and sexuality available to children on TV is harmful to their development. What was once a time for children to watch TV with content suitable for their age is now directed for an older audience, Family Hour. Statistics show that this is the time most children are watching television with their family members. Despite knowing this, “Since 2000-2001, the amount of sexual content during the Family Hour has increased by 22.1%” (Parents Television Council 55). A poll done later in March of 2007 asked the general public if they thought there was too much sexual content on television. 79% of those that participated in the poll stated that there was too much.

Research has greatly indicated and proven that media exposure has an impact on the normative perceptions of substance use and relationship behaviors among adolescents. Studies have shown that media content and patterns of usage are considerably related to adolescent perception of gender roles, romantic relationships, and sexual behavior. Repeated contact or subjection to sexualize subject matter on television or different forms of media has been related to individuals perceived normative gender roles (Herrett- Skjellum & Allen, 1996). Negative and socially impaired beliefs about relationships, for example such as ‘‘fate brings soul-mates together, disagreement is destructive to a relationship, partners should be able to sense each other’s thoughts and feelings’’ (Holmes, 2007). Also with persistent disclosure to sexually explicit content related with more positive attitudes or norms toward “uncommitted sexual exploration” as well (Brown and Bobkowski, 2011).

Our sex saturated media is also generating conflict in young girls’ development. The portrayal of women as sexual objects is discussed in the article “The sexualization of Girls is Harmful” by Olivia Ferguson and Hayley Mitchell Haugen. The article cites statistics of “prime-time television shows popular among children” remarking that “12% of sexual comments involved sexual objectification toward women” and “23% of sexual behaviors involved leering, ogling or catcalling at female characters”.(par 6) The feature provides www.aboutkidshealth.ca/ as an “online resource for information about areas of children’s health and family life”. (Par 1) This web site states “depression, low self-esteem and eating disorders” as consequences for media sexualizing women. (Par 2) The research defines “the objectification theory as a psychological theory explaining the

Due to the effects of sexuality in the media, more teens are open to sexual acts and at a younger age now. Adolescents are now open to "hook-ups" or friends-with-benefits, where they have "casual sexual encounters at parties and clubs between youngsters who are not emotionally involved with one another" which are influenced by new techology and take away the "first date" which would help put safe sex into the teens minds (Friedman). Some folks are worried that the sex in the media will counteract sex education and do not include problems that having sexual intercourse can bring about. In his article "Sex, Violence and the Media", Charles S. Clark explains:

For years, many researchers have done individual studies on how media affects children. A review, which analyzed 173 of the strongest papers over 28 years, found that “80% of researchers are in agreement that heavy media exposure increases the risk of harm to children, including obesity, smoking, early engagement in sexual activity, drug and alcohol use, attention problems, and poor grades” (Szabo).

Since birth human behaviour is influenced by what the individual sees and there surroundings, this influence is greatest at a young age and fades as the individual grows in age, but never completely goes away. In today’s society where sex is something that is openly broadcasted in order to promote everything from products to television shows, sex is something that the youth of today are exposed to from an early age. But what effects can this exposure at such a vulnerable stage in life cause? Early exposure to sexual content can increase the likeliness of youth participating in sexual activity by the large amount that they are exposed too, the glorification of sex, the lack of regulation of sexual content in the media by the government, and