Iams Dog Food Case Study

3.Top five companies – Nestlé Purina PetCare, Iams, Hill’s Pet Nutrition, MasterFoods USA, and Del Monte – accounted for ≈ 75% of dog food sales in 2008.

Smackey’s Dog Food Inc is a privately owned company and does not adhere to the practices of the SEC regulations. The financial statements and accounting standards have to comply with the Generally Accepted Accounting Principle (GAAP).

Private label dog food brands account for about 9%. Breeder’s Own Pet Food, Inc has an opportunity to educate the consumer with their new product. Right now the consumer only has three choices of dog foods, dry, canned, and treats. 95% of dog owner’s feeder their dog’s dry food in the course of a year. Nestle’ Purina One is a brand leader in this category. About 1 in 3 dog owners feed their dogs canned food during the course of a year. Pedigree is a brand leader in this category. Almost 80% of dog owners feed their dogs treats. Milkbone is the brand leader in this category. 1 in 10 dog owners buy frozen or refrigerated dog food on a regular basis. 15% are interested, but do not currently buy it due to lack of availability and convenience.

We all love our dogs and want to give them the best life has to offer. But with so many variations of dog food in the market, it isn't always easy to identify the best food for our dog. Who can possibly feel confident when so many brands trumpet buzzwords that hit the human aisles not long ago, such as "rich in antioxidants," "highly digestible," "Omega-3 fatty acids" and "Ultra Premium Formula"?

If you are looking for the best place to purchace Beneful dog food then you will be glad to now that Walmart offers a great variety of Beneful dog food at amazingly low prices. Shopping in store and online is a great way to ensure that you find the dog food that is right for you. Walmart offers great prices on Beneful dog food however prices do depend on the size and type you are looking for. If you are in need of dry dog food a 3.5 lb. bag cost $5.48 which include 4 different types such as Beneful healthy weight, Incredibites, healthy puppy, and original. 40 lb bags of these varieties are also available for $33.98. If wet food is what your looking for and you want the best for your pup then Beneful prepared meals are for you. They come in

Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to

Since Breeder’s Own Pet Foods does not have any Brand Equity, they must win the “hearts and minds” of its consumers by performance, availability and pricing. To accomplish this feat, it must train the minds of its patrons to begin to shop in the frozen department for organic dog food. Without the latter two suggestions, Breeder’s Own Pet Foods may have unsuccessful

Positioned to be perceived by buyer as the only dog food that they would want to purchase for a dog that is considered part of the family

|Weaknesses: •   Lack of availability in all stores •   Lack of appeal to consumers due to thawing time / freezer space (convenience) •   Lack of appeal to supermarkets due freezer location •   Lack of brand equity in retail market •   Premium price | Threats: •   Store Location - Consumer must be educated to find product in different area of store •   Saturated market – sales top 14 million in 2011.   Dog food is also heavily advertised, so the challenge is to entice the consumer to buy Breeder’s Mix. •   Competition - 5 major brand name dog food companies dominate market with 75% of US dog food sales •   Challenge to get supermarkets to give up valuable freezer space for dog food |Evaluation of AlternativesBreeder’s Own Pet Foods product development strategy should be evaluated.   Currently only 1 out of 10 dog owners regularly buy frozen or refrigerated dog food and ¾ of those surveyed expressed no interest in purchasing frozen dog food (Kerin and Peterson, 2013).   This indicates that there is a limited market for dog owners who would be interested in a product such as Breeder’s Mix. Research does suggest however that frozen dog food dollar volume is increasing annually indicating there is a strong opportunity for Breeder’s Own to be the first to tap into the frozen dog food market in the Boston area.   Breeder’s Own Dog Foods needs a strong marketing campaign to convince consumers their brand is superior to

Feeding your dog the right food has always been a challenge for any dog owner. Dogs are just like people, since they have specific preferences with tastes and reactions to certain foods. One of the primary concerns when feeding your dog is dog food allergies and what can cause them.

Using dog food ratings is a great guide to helping you select the best dog food, but there are some faults of which to be aware. Because all ratings are subjective, you must be certain on which criteria the ratings depend. First, many ratings are based upon extraneous components like shipping rates, shipping times, and the quality (or lack thereof) of the packaging. Second, even if the criteria for the ratings are truly only dependant upon the quality of the dog food itself, you should be aware that each person has their own opinion of what quality dog food is. Third, many of the reviewers for dog food have not even previously used the product! With such subjective criteria, you must be very cautious when using dog food ratings.

dogs to remain healthy and fit, what we feed them should support the amount of activity they do. “This also speaks to the quality of food we feed them,” she says. “If they’re dining on your leftovers, it’s not an ideal diet for them. In general, dogs need a well-balanced diet that includes variety.” Keep in mind that if you give your dog treats, either for training purposes or “just because”, that you should

Solid Gold Health Products is a pioneer in natural nutrition for animals. The company specializes in developing products with “low irritants” to help enhance the overall health, boost the immune system, and keep the pet free from diseases. This is possible because Solid Gold Dog Food only uses healthy USDA choice meats, USDA grade I and II grains, and wholesome oils. Their ingredients are sourced globally to ensure proper combination is realized.

Because I care about feeding my dogs food with nutritious ingredients, I choose Purina Beneful. Many of the new brands recently in the news also have

Iams dog food is one of the leading dog food brand in the world. No matter where you may live or what store you go shopping, in any case in any spot of the world, everywhere it's very easy to find Iams dog food. As it's really popular with dog and cat owners. And the fact actually doesn't surprise anybody, because Iams dog food produces only high-quality nutrition and the manufactured range will astonish you. And it's doubtful that you won't be tempted to let your animal friend have a bite of Iams dog food, and if you do it, be sure that your favorite pet will then show his love and care to you even more often, and that his or her health improved by Iams dog food will gladden you and your dog's vet.