ICA Realtors seeks to make first-time home buyers comfortable, happy, and worry-free both during the home buying process and even after their closings. By doing this, ICA hopes to build a reputation as THE real estate agent in southern Connecticut for first-time home buyers, effectively eliminating competition within their market.
This marketing plan details the current and new marketing packages and performs of ICA Realtors which will lead to founding and consolidating this status.
Goals
ICA Realtors will pursue the following specific goals:
Personal Goals for Earl Estates, owner of ICA Realtors:
• Hire an additional agent before workload cuts into time necessary for marketing and company direction
• 20 invitations to area speaking engagements
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Through this, ICA Realtors hopes to make home ownership, and the financial, emotional, and psychological value that comes with it, happen for as many people as possible. Ideally, the ideas and process of how customers are treated at ICA will be shared with similarly-minded real estate agents in other towns and states so that the reach of the company's impact goes well beyond its locale.
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A couple signing up with ICA Realtors will find themselves surprised from their first interaction about the level of care and thoroughness. Through simple language and some probing questions, the real estate agent will unearth the couple's desires for their home as well as their fears. The ICA agents seems to have seen it all before, yet does not come off as cocky or dismissive of these fears - such as the couple's fear of being taken advantage of, of buying more home than they can afford, of learning about issues with the home only after the closing, or of spending more than they should. On the contrary, the ICA agent will provide information and assistance that shows the couple from the start that there is no need to be exceedingly anxious through this process. That anxiety will slip away as the couple's trust for their agent builds and it will be replaced by a feeling of excitement and adventure as the couple starts to see each home as a
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