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Western culture has had an impact on traditional Chinese society. The West’s impact can be seen in the advertisement of Western products, acceptance of Western business, and change of thought to accept Western ideals. Examples of this include the prevalence of foreign companies in the country like McDonalds, Nike, and Marriott. A change in ideals was expressed by Jaffe (2012) who wrote that while living in China she noticed that foreign advertisements often featured Western models. Curious about this she asked her Chinese friends about it. They explained that by Chinese standards big eyes, fair skin, and a pronounced nose was thought to be beautiful. Western influence in China seems to only be influencing major cities with villages only being influenced by globalization when it is forced upon them like it was during the 2008 Olympics when one town was displaced so that Olympic facilities could be built (Ames, n.d.). Some would also suggest that the influence of Western media through the use of the internet, or American media had led to a loss of their traditional language as the people begin to speak chi-English (Chang, n.d.).

The differences between Chinese Culture and American Culture are immense. Both cultures have very different values and norms, and these differences come out within the negotiation between Buckeye Glass Company and the Xia Xian Glass Factory. Both parties during this negotiation had different objectives and ways to get what they wanted out of the proposed joint venture.

The McDonald’s in Beijing created these trends because they used the same menu as the American counterpart. This increased business and attracted customers because they felt more modern eating the so-called “American cuisine.” The McDonald’s in Beijing is most definitely considered an example of an American-inspired, transnational culture because the Chinese are intrigued with the western influence and this does change their culture because they are becoming more modern and opening up to outside influences. With a positive view from China, McDonald’s decided to expand even more.

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

American culture, despite the beauty of such diversity, has some draw backs. As nation, we are amongst the least healthy in the world with an alarmingly high percentage of obesity. This could very well be a byproduct of our culture. As for other aspects of our culture, American’s tend to be very motivated in life with goals that are often success and wealth oriented. These goals are focused on the individual person; however, Chinese people tend to be focused on the community and family. They look to each other for support throughout their lives and this is where the achievements that Chinese people strive for is oriented around (Lu and Gilmour).

There are essential differences between Eastern Asian and Western cultures; the meeting of these cultures has had several effects both in Asia and in the U.S. In Asian cities such as Hong Kong, South Korea, and Japan, one can often see a juxtaposition of American pop culture that is seemingly taking over traditional cultures at an alarming rate. Whereas Asian culture is slowly becoming integrated into the U.S.

There are fundamental differences between Eastern and Western cultures and the meeting of these cultures has had several effects, both in Asia and here in the US. Overseas, you can see the juxtaposition of American pop culture on the older modes of Asian thought and society. Here, New Age religions find new excuses in Asian religions and philosophies and Anime is appears regularly on Saturday morning cartoons. Often, this juxtaposition becomes turbulent as the younger generations are caught between two seemingly opposing cultures. As a result, crime rates rise with the integration of Western ideals and culture into Asian society. This is true here in America too as the first generation of

Sze states, “Under changing political contexts that reshaped the literal spatial development in Shanghai, its residents faced immense changes in the physical and ideological landscapes of the city.”(p. 111) She then goes on to say that even though the city was supposed to be a landmark in cultural renovation and cutting edge Chinese architecture, that it looked similar to the western building. Skyscrapers like the ones in Shanghai, “But the Shanghai Tower and Dongtan are not as different as their architectural rendering would imply.” (p. 91) Sze’s view of Dongtan was similar to that of a Californian city in the United States. The fact that the same American developers that made many cities in the U.S. also built these buildings leaves no doubt that the building are similar intentionally. The feelings that Sze has on this seems a bit misplaced seeing how she is an American with dethatched Chinese ancestry. She makes the inferences that it makes her mad and upset that her home island was made to be an alternate American city. One with whites models all over the street signs and American companies. To me this seems like a cultural push, whether it was intentional by the Chinese government or not, to force our culture upon the Chinese. An article by Gizmodo state, “When we talk about China, we're usually talking about megacities like Beijing and Shanghai. But China has

The comparisons made in “A Pair of Tickets”, between the Chinese and the American culture show how similar they are, and how dissimilar they are too. The point of showing us the similarities, was to express it was not just being in a different

The United States is host to a variety of different cultures from around the globe. However, while many remain authentic to their foreign heritage evidence of cultural assimilation are everywhere. An example of this assimilation can be found at the eatery The Silk Road Restaurant; genuine Afghanistan cuisine. Where despite the authentic food and afghan inspired interior, still remains guilty of trading in many of the social norms that are customary when eating afghan cuisine. This cultural disconnect can also be seen in the restaurants cliental as their cultural connection varied greatly.

U.S. American culture differs greatly from many other cultures in its strong emphasis on individualism and task orientation. This leads to business behaviors that are challenging for may other cultures, even when they think they understand U.S. culture from T.V. and other media.

China is a highly collectivist culture where people turn in pursuit of the group and not necessarily themselves, therefore in-group scrutiny is favored among the culture. These in-groups benefit from association with one

Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S.

The world offers significant business opportunities for every company, however, opportunities are accompanied by significant challenges for managers. Managing global operations across diverse cultures and markets represents a big challenge and opportunity for companies. To compete in the global market and be successful, companies must learn the strategies, policies, norms and technology necessary to conduct international business. The opportunities for global expansion are numerous, and attaining success is a matter of developing the right strategy to win local markets and its consumers.

In order to develop a global strategy, the deep understanding of the term ‘globalization’ is very important for every company.