Image Of Women

In the documentary Killing Us Softly 4: Advertising’s Image of Women by Jean Kilbourne, she talks about how women are depicted in advertisement. The average American will spend 2 years of their life just watching advertisement, and most of these people will make the claim that the ads were not effective to them. Jean Kilbourne stresses that the advertisement companies make their ads quick and cumulative so that they almost seem forgettable. However, the advertisements will still resonate in your mind unconsciously. Kilbourne argues that the objectification of women in the advertisement industry: negatively affects the mental health of women with the societal need to be perfect, encourages the eroticism of violence, and tells women they need

Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

Whether we realize it or not, we are constantly surrounded by advertisements. On average, we are exposed to approximately 3,000 ads per day, through logos, billboards, and television commercials, even our choices of brands. But in today’s society, one of the most used and influential tools of advertising are women. But the unfortunate thing is that women are not just viewed as actresses in these ads but as objects for people to look at, use, abuse, and more. In her fourth installment in a line of documentaries, “Killing Us Softly 4,” Jean Kilbourne explains the influence of advertising women and popular culture, and its relationship to gender violence, sexism and racism, and eating disorders.

Many people would argue that they personally feel exempt from the influences of advertising. But if this is the case, then why is the advertising industry grossing over $250 billion a year? The American living in the United States is typically exposed to over 3,00 advertisements in a single day, which means that he or she will spend two years of their lives watching television commercials. Advertisements are everywhere and we cannot avoid them. We see advertisements in schools, buildings, billboards, airplanes, bust stops, and so on. Not only are advertisements selling advertisements, but they’re selling values and beliefs, sexuality, images, and the normalcy of believing who we should be because an advertisement said so. Advertisements can create environments, but sometimes these environments can become toxic when consumers buy into its toxicity. One of the biggest toxicities of advertisements is the portrayal of women in advertisements. Though standards of beauty vary over time and by cultures, it seems as though the advertising industry is still buying into “the beauty myth.” This is notion that “the quality of beauty objectively and universally exists.” Though there have been strides to break this notion and attack how advertising has objectified women, it seems as though advertisements are objectifying women more and more. In most advertisements, we are not seeing women being depicted as who they really are, but being portrayed and objectified to be someone that they

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

In a day, the average American sees thousands of ads, the world is covered in them. Be it on TV, in the daily newspaper or on the shopping cart one picks up at the grocery store, exposure to these ads is inescapable. Most are these ads are harmless, wanting only to catch the attention of potential customers and invest them in their product. The companies make use use of pathos ( for example the Budweiser commercials with the puppy and horse), logos (the Geico “15 minutes could save you 15% or more…”), or ethos (Jamie Fox using his iPhone 6s in Apple’s latest ads) to sell their product. Some companies, however, employ extreme tactics to stand out. They create ads that target human’s natural inclination to use sex and violence. More often

We've all seen and read many advertisements and we usually find them appealing and very persuasive. However the question is, what are they really advertising? Women are usually used for many different advertisements, not only are they used for women's clothing but also for other materials and objects. These are the ads that we look at each and every day. In, “Killing Us Softly” by Jean Kilbourne, she introduces her problem with how women are being used to advertise products. She shows us ads that she has seen where women are being used to advertise a company’s product. While our women are being used, dehumanized, and sexualized in our society, we’re going on with our life like it’s normal.

Everywhere we turn there are advertising, sometimes in places we least expect them to be. Well-designed advertising can have dramatic effects over consumers. Nancy Day acknowledges how advertising can educate us, but it can also “ reinforce racial,cultural,and sexual stereotypes” (Day). An example of a cultural stereotypical commercial is Kendall Jenner’s 2016 Pepsi Commercial.This advertisement was supposed to promote the Black Lives Matter movement, but in contradiction to the purpose, Pepsi used a privileged-caucasian model as the lead role. Advertising main point is to persuade consumers to purchase an item, yet so many advertised are doing the complete opposite.

Advertisements play such a power role in the media area. Advertisements don’t just sell products, they are now showing a way of life, they sell values, they sell body image- the ideal body. We are said to be exposed to an esitamted ‘range from around 250 per day on the conservative side, to 3000 and above’ [1] of adverts. They are now showings us what to strive for within our looks and what we wear. Our hair colour and style and it seems apparent that all

Kilbourne, Jean. Deadly Persuasion: Why Women and Girls Must Fight The Addictive Power of Advertising. New York: The Free Press, 1999.

Denbeau (2011, p. 55) highlights a study that looked at the progression of exploitation of women in advertising between 1983 and 2003. There was a substantial increase in the sexualization of women throughout this period and they hypothesized that by 2013 this would increase again (Denbeau, 2011, p. 55). Looking at advertisements between 2003 and 2013, one could say that their hypothesis was correct and their study findings are valid that overtime advertising will continue to sexualize women more explicitly.

Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt':