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Impact of Globalisation on Folk Culture

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Globalization with Respect to its Impact on Indian Culture
*Dr. Sushil Kumar Singh,
Assistant Professor
LFEH, School of Education, Lovely Professional University, Phagwara, Punjab.
ABSTRACT
It has been experienced that every step of movement towards economic, political and cultural modernization, taken by the state in India, is responded to by the people with an enhanced sense of self-consciousness and awareness of identity. Cultural modernization, sponsored by the forces of globalization, is resented if it encroaches upon or does not promote the core cultural values of society, its language, social practices and styles of life. The vigour of the renewed sense of self-awareness generated among the members of the local cultures and …show more content…

In the name of modernization and Globalization it pretends to be uplifting peoples whom it is really exploiting. This is not very different in either kind or intent from old western colonialism “British imperialism in the Indian context”, which vaunted itself as the benign bringer of civilization and culture to the uncivilized world. It was given the glorious title of 'White Man's Burden'. Defining Globalization
“Critics of globalization contend that, even if increased trade promotes material prosperity, it comes with a high spiritual and cultural cost, running roughshod over the world’s distinctive cultures and threatening to turn the globe into one big, tawdry strip mall.”
Socialization of people for improving business and financial activities across the globe can be referred as globalization. It is not a new phenomenon as people kept searching new places and avenues to increase their business activities as evident by explorations of Vasco-digamma, Columbus and East India Company. Bitter experiences from East India Companies & British rule makes Indian little bit cautious for adventures of globalization. This has been the root cause for delay in liberalization in India. In literary terms, globalization has been defined in several ways as evident from definitions reproduced below. In the initial sense of the term, globalization refers to the spread of new forms of non-territorial

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