Implementation and Use of Mobile Digital Devices for Its Business Operation

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

Airlines are now able to expand their outreach directly to consumers through e-commerce. For example, airlines like Qantas are able to introduce ticketless travel through the use of technology (Thompson and Gamble, 2012).

How ? ü  Built systems for external use by travel agents to search and book flights for customers ü  Established direct-to-consumer sales portals via the Internet. ü  The adoption of e-tickets Airlines' direct Web sites provided a number of services : —  The ability to purchase flights, which made them attractive destinations for travelers performing their own Web searches. —  These Web sites housed full flight schedules for the airline, real-time information on flight arrival/departure times, fleet information, and customer loyalty programs.

easyJet confirm the booking of seats by e-mailing passengers, which cuts the cost of issuing, distributing and processing tickets.. This is going to be a sustainable basis for easyJet to continue to be as successful as it has been in the year ahead. (biz/ed, 2004)

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC.

The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and

Mobile e commerce is e-commerce done in a wireless environment, especially via the internet. It can also be stated as e –commerce performed using portable terminal and all location related commercial activities (generally referred as location commerce). The location based activities are unique feature of mobile e-commerce because they make much sense for mobile terminals rather than static terminals. Information can be sent in the form of e-mail, data files, video, multimedia and other information through a mobile phone ( or

The world of online retailing is changing dramatically as we know it. Just a few years ago, the notion of a flash sale or travel auction site had not even been fully developed. Yet, today such business activities are promising way to move otherwise slow moving products and generate additional revenue with add-on sales after luring consumers to the website looking for amazing travel deals. Flight Centre is now looking to enter this new environment in hopes of generating quick sales and providing consumers with the massive discounts that they expect nowadays.

E-Trade business strategy has been soundly running as achieving significant improvement in ROE over the three time periods. Under the optimistic scenario, we observe the possibility of having benefits the demanding environment conditions; especially, more people will be getting into trading securities as the Internet has opened up the field of investment. Therefore, E-Trade should be upgraded the technology infrastructure as the demand grows.

For years, businesses have been using PBX technology to route calls. Traditional PBX offered organizations their own private telephone network, allowing the business to share a number of outside lines, to make inbound and outbound phone calls. Most companies that have large numbers of employees, and multiple phones, cannot survive without PBX technology. Traditional PBX systems feature standard office phone aspects such as call routing, auto-attendants, voicemail, fax-integration, user shortcuts, and are capable of sophisticated applications. The original PBX technology was a cumbersomely large piece of hardware that was

According to Tarun Davda, director of Matrix Partners a large number of Indian e-commerce companies are seeing contribution of more than 50% from their mobile platforms and the mobile users are three times more engaged and likely to buy as compared to the desktop users. [3]

Fast, user-friendly online reservation system by facilitating e-ticketing and reducing staffing requirements at telephone reservation centers and airport counters. (Kuzmicki, 2009)

Due to the rapid advancement of technology such as pervasive or ubiquitous wireless and internet networks, connective product marking technologies like RFID and emerging standards for the use of these defining specific locations using global location numbers, the basic supply chain is rapidly evolving into what is known as a Supply Chain Network. Since the mobile phone industry is a vast and much spread one it needs to be really competitive among other brands. One single mistake could lead to loose the whole market share

Advantages of m-commerce are expected to surpass the disadvantages and it is expected that m-commerce will be widely used for shopping,mobile recharges and DTH recharges etc. Technology is in its initial phase and work is in progress to make transactions more secure. Smarts phones are very popular and are gaining much more popularity day by day. Convenience of any time anywhere use is greatest strength of m-commerce and people are accepting this innovative ways of shopping.The future Mobile commerce is the next logical step for Indian merchants. With the growth of mobile phones