Improving Customer Loyalty And Satisfaction With Quickbooks Enterprise Integration Of Ecommerce Activities

1194 WordsFeb 22, 20175 Pages
Improving Customer Loyalty and Satisfaction with QuickBooks Enterprise Integration of eCommerce Activities Improving Customer Loyalty and Satisfaction with QuickBooks Enterprise Integration of eCommerce Activities Today’s digital marketing has changed the way many people shop and buy products. It’s difficult for B2B eCommerce companies to meet customer hopes and expectations when prospective buyers don’t have the options of picking up the products, smelling them and seeing them from all angles. That’s why it’s critical for businesses to empower customers with full-featured, self-service systems. Regardless of the software--whether ERP, CRM or some hybrid accounting system--integrating software’s functions into the company platform’s API…show more content…
Splitting and sending orders to different warehouses and associates for fulfillment Supporting and automating cross-selling and upselling efforts Customizing promotional efforts based on user behavior, customer history, buying profiles, etc. Enabling flexible returns and cancellations online and in brick-and-mortar stores Providing expanded payment options and shipping strategies Incorporating incentives into targeted marketing campaigns Reducing theft and fraud The Association of Certified Fraud Examiners reported that companies lose a median rate of 5 percent of revenue due to fraud and theft. [2] Globally, this amounts to $3.7 trillion, and small-to-medium-sized enterprises average greater losses as percentages of income. Automated alerts and custom reports that are generated by integrated software can detect fraud proactively. Managing Shipping, Inventory and Logistics Integrated QuickBooks functions deliver a suite of self-service features for customers that include choosing

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