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Analysis Of Mary Kay And Kay Ash

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Eight Sales Secrets You’re Allowed to Steal from Mary Kay

Eight Sales Secrets You’re Allowed to Steal from Mary Kay
“I once heard something that helped me to get over the fear of selling. I would say it to myself every time the fear of selling cropped up. It was: ‘It’s just as honorable to sell as it is to buy.’ Selling is just convincing people that what you are selling is what they want. When that fear has been overcome, then your selling becomes a job.”--Mary Kay Ash

Software-as-a-Service, or SaaS, sales challenge many salespeople and organizations because the products don 't have a physical presence while the market is constantly evolving. However, savvy marketers can use these unique propositions to their advantage by adopting sales secrets from Mary Kay Cosmetics, which was one of the first and most successful of all affiliate marketing models. Mary Kay was founded by Mary Kay Ash in 1963 and energized an army of affiliate sellers who not only use the products but also recruit consultants to build incredible networks of energized salespeople who want to build their own multilevel marketing businesses. SaaS sales have lots in common with this business model because software is used in the B2B environment to optimize sales to other companies, provide distinct benefits that create great user experiences and reward companies for sharing in other businesses’ successes.

Although some critics suggest that Mary Kay is a pyramid scheme because consultants earn percentages of

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