India 's Biggest Fast Moving Consumer Goods

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Introduction Even though India has been one of the top destinations for shared services, the country is rapidly emerging as a manufacturing location for many foreign corporations. Among the sectors, the highest number of FDI projects in the country was drawn by technology, followed by retail and consumer products. Multinational companies in India have produced higher returns across sectors such as FMCG, and pharmaceutical over the last three years in comparison to their Indian peers. The Indian units of global consumer goods like Hindustan Unilever, Nestle and Colgate-Palmolive have displayed returns of over 95%, 110% and 150%, respectively, on an average during the last three years, double the 35-42% returns stated by Indian companies like Dabur and Godrej Consumer. Literature Review Hindustan Unilever (HUL) Hindustan Unilever Limited (HUL) is India 's biggest Fast Moving Consumer Goods Company with a legacy of more than 80 years in India, its impact can be seen in the lives of two out of three Indians. With above 35 brands covering 20 different classifications such as skin care, soaps, deodorants, detergents, cosmetics, shampoos, ice cream, toothpastes, tea, coffee, packaged foods, and water purifiers. HUL has over 16,000 employees with an annual turnover of INR 27408 crores (financial year 2013 - 2014). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in over 100 countries across the globe with

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