India 's Indian Rural Market

The analysis concluded that outlying India offers enormous opportunities which businesses can tap with regards to growth and progress. However, companies experience many challenges inside tackling the outlying markets. 833 million people have a home in India when compared with 377 million inside urban India therefore vast untapped opportunities can be purchased in rural India, but marketer struggle to tap these opportunities due to lack of infrastructure facilities. Literacy rate is lacking in rural area so people can't identify brand difference. However, now the literacy rate is also increasing in rural India. Variety of middle and greater income household inside rural India is anticipated to grow from 80 million to 111 thousand. There is swift development in infrastructure these opportunities attract companies to rural market. Using some technologies development in distribution as well as marketing of goods in rural Indian, companies in outlying market can earn more profits, marketplace share, etc. The Rural market is often a greater future prospect for your marketers and there are various opportunities available for him or her in rural

South Asia is one of the most densely populated regions of the world, where despite a slow growth, agriculture remains the backbone of rural economy as it employs one half to over 90 percent of the labor force. Both extensive and intensive policy measures for agriculture

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

sector activities in the state. Sericulture industry requires low investment and it helps to earn higher

Coming from a rural part of North Carolina, I have seen and interacted with many people experiencing issues that pertain to rural poverty. The issue that I have been captured by currently pertains to food access and healthy nutrition, as many rural residents find themselves in food deserts. I personally have always found this somewhat ironic since one of the major sources of economic capital in our region is from agriculture. However, many of the people who live right next to farms cannot meet their basic nutritional needs as they resort to cheaper foods to feed their families.

India’s population extends to 32.7 percent urban (68 percent rural) with an average annual change of 2.38%, providing market opportunity. Urban agglomeration is found in New Delhi, Mumbai, Bangalore, and Kolkata (formally spelled Calcutta).

India’s food processing sector is small and its share in exports of processed food in world trade has remained at about 1.5 percent or $3.2 billion. Food processing industry in India is increasingly seen as a potential source for driving the rural economy as it brings about synergy between the consumer, industry and agriculture. productivity with slow adoption of technology. On the Infrastructure front, we have supply chain and wastage related problems and low levels of value addition etc.

India is an agricultural country. Seventy percent of its people live in villages. One-third of our National income comes from agriculture. Our economy is based on agriculture. The development of agriculture has much to do with the economic welfare of our country. Agricultural market is continuously increasing for the past couple of decades in India as the technology is developing. The continues increasing demand of food products has resulted in the increased demand of food grains and thus has increased the use of farm machinery in rural areas. India is seeing the movement of labour from rural to urban areas which with the demand of increasing production efficiency in food product is the evidence that there is a future for farm mechanization in India. Make in India is an initiative of the Government of India, to encourage companies to manufacture their products in India.

1. Rustic Versus Urban Divide: While the chance to enter the business sector is extremely ready, India still spends just around 4.2% of its national GDP towards social insurance products and administrations (contrasted with 18% by the US) [2]. Furthermore, there are wide crevices

One, p. 5). The rural sector of India remains vital today as 70% of the total Indian

Abumere S.I. (2002) stated that if rural development is defined as a means to help improve the physical, cultural, social and economic status or life of the rural people then that means that infrastructures such as roads, clean water, electricity, telecommunication and other facilities must be carefully planned and delivered to the rural people in a consistent manner. It doesn’t matter whether these infrastructures are built from the urban centres and move into the rural areas or vice versa. The delivery mechanisms must be very consistent.

Rural India accounts for just 9% of total deposits, 7% of total credit and 10% of life insurance and 0.6% of non-life insurance.

Government has a role to play in as far as promoting socio-economic for rural livelihood as the government is there for the people and it has to do anything possible for its people to

The programme will help convert innovative ideas from India’s rural youth into viable businesses. The idea is to attract the youth from rural India and elsewhere, and train them so they can add value to the farmers’ produce.

During the British reign, the farmers could not grow their crops freely. Firstly, they were dictated by the colonial rule what to be grown in the fields. Secondly, they were also forced to adopt new agricultural techniques. The advent of machines in the agricultural sector displaced human resource changing them into have-nots. Anand recognizes the need of rural renovations that must come