Literature Review On Rural Markets

A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air-conditioners, refrigerators and washing machines as the largest categories, though household peneration levels are in low single-digits.

Rural communities rely heavily on the wellbeing of the local economy and employment within the community. Due to the geographical location of rural and remote communities, these towns tend to have employment issues due to a number of external factors. As a lot of smaller, remote towns rely heavily on a main source of industry to create employment opportunities and attract more families to boost population, addressing these issues is vital. For example, in relation to education, schools create jobs for teachers. However, rural towns do struggle in attaining these extra teachers due to lack of resources, access to utilities etc. This essay will look further into these issues of employment in rural and remote communities and how these factors can affect schools, teachers, students and families.

Besides the turnover derived from accommodation, catering and leisure activities, as well as from the direct selling of local traditional and home made products and crafts, Agrotourism has brought also other beneficial effects, such as the restoration of the architectural and cultural heritage, the appreciation of the role of women in rural communities, the dignifying of the role of farmers in society or the fostering of cultural exchanges. Thus, the agrarian sector is not only a provider of material goods, but also of immaterial goods, especially those connected with culture, education, landscape, gastronomy, and the environment.

In developing countries, economic development necessarily implies improvement in agricultural economy. Agriculture has changed worldwide dramatically and particularly in India in recent times mainly due to technological innovation leading to farm mechanization, extensive and widespread use of chemical fertilizers and specialization. This, being the positive side of the development, has also resulted in reduced demand for labour, significant increase in cost of production, besides, of course, depletion of topsoil, contamination of ground water, decline in family farming, neglect of farm labour along with their living and working conditions, reduced cultivable area due to growth of urbanization and industrialization and rampant legal and illegal mining activities. It has also affected in terms of economic and social disintegration of families in rural areas. The first and foremost problem in India is the raising of agricultural productivity. This depends on various factors, such as physical, material, institutional, technical, and agrarian. The role of marketing in this sphere is more crucial. Marketing may help in reducing the charges for marketing service by eliminating the chain of middlemen and to have the minimum difference between the buying and the selling prices. Marketing of agricultural produce is considered as an integral part of agriculture,

Education and literacy level of rural market is comparatively less than urban market, hence requirement

Lack of empowerment amongst rural people leads to their vulnerability and thus most development projects tend to benefit the benefactors rather than the beneficiaries. In light of this sustainable development is not achieved because non-participation of local people means that rural development is not self-sustaining. Therefore, local rural people play an important role in rural development because they understand their situation and problems better than the government, aid agencies and other stakeholders.

India is a developing country and thus the step at which development occurs would clearly be more than that of the developed countries. India thus is a perfect fruitful soil for any new business to bud up and display. It should be highlighted that when recession interfered as an unwanted guest into the global economy, the Indian economy succeeded in surviving with insignificant minor injuries. India is a nation which has a bright history of wonders to showcase who excelled in the various fields of business. It is never the lack of new business ideas in India which remains as obstructing factor, but the restricted capital. A lot of unique products are there in India which remains in evergreen demand. But the primary

The consumer in India is extremely heterogeneous. The consumer contrasts with the rural and the south Indian consumer with the north-Indian. Further the consumer in the metros militates with his usage and habbit patterns. The Indian consumer is therefore very difficult to predict. At the same time the consumer is evolving with constant change in their choices.

Recently, rural advancement has expected worldwide consideration particularly among the developing countries. It has incredible essentialness for a nation like India where dominant part of the populace, around 65 per cent of the individuals, lives in rural or provincial areas. According to the Census of India 2001, out of 1,025 million population, about 77 per cent of the labour force lives in rural areas . Out of the total workforce about 58.5 per cent are engaged in agriculture alone. In such a situation, unless the rural economy is made vibrant in terms of employment, issues of poverty and human development would remain unaddressed.

<br>Since past 12 years I am working on various issues related to rural areas through People's Institute of Rural Development and Rachanatmac Sangharsha Samiti (Maharashtra). To generate employment for farm labour through "employment

The programme will help convert innovative ideas from India’s rural youth into viable businesses. The idea is to attract the youth from rural India and elsewhere, and train them so they can add value to the farmers’ produce.

This case details the implementation of Agrarian Reform Infrastructure Support Project (ARISP) III in the province of Quezon 1. The vision of writer is to initially determine the effect of the on-going implementation in the

For centuries the rural world in India was static as a self sufficient unit of production and consumption, but it is no longer so. The rural setting is changing every day, with the corporate sector acting both as the carrier and bearer of the consequences of this change which is happening at an accelerating rate. Demographic profiles and spending patterns in rural India too are changing and marketers have to junk their old perception about rural India. Rural consumers who were on the receiving end so far are now gradually getting into position to dictate terms for the first time. Although there is a long way to go, the beginning has already been made.

There are now only total 1831 number of villages in India with population more than 10000 persons. (Definition of rural area in banking business is a place with population up to 10000 persons and in insurance business it is a place with population up to 5000 persons.) The strong saving habit of people in India is such that even the relatively low income families tend to save about a third of their annual earnings. The rural savings to income ratio is much higher than that of the urban population. Further, we

This assures a high growth in this industry in future. Most of the service providers have covered majority of the urban population of India. But many far fledged villages of India still need to be connected through mobile phones. The untapped rural population of India is a huge proportion of the 72.2% total rural population of India. Also, the demand for telecom service in rural people is increasing day by day. This further ensures growth in the industry. Indian telecom continues to register a significant growth each year. This has been due to the impact of economic reforms and pro-active policies of the government. This has a clear indication that india has huge demand of tele services.