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Innovation Leadership : 6 Steps Essay

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Innovation Leadership: 6 Steps to Profitability By Timothy Donovan | Submitted On March 22, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Timothy Donovan Current Situation In today 's competitive global marketplace, it is increasingly difficult to compete and successfully win your share of the business. With the current technologies, the global marketplace has shrunk and an organization of any size, or location can successfully compete and win business within the global marketplace. This has led to a number of businesses ' products and services becoming commodities. In a commodity type of business the price becomes the major decision point for a customer when they consider buying your product or service. Without a clear unique competitive advantage, these business are now forced to compete solely on price, which means their clients have very little loyalty towards their organization. This creates a unique dependency on the current economic and competitive pressures that drive many companies out of business. In order to compete in this type of environment organizations must create a unique competitive advantage for their organizations to allow them the luxury of not being

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