Innovation and Change Management

1725 WordsDec 13, 20127 Pages
| Companies that successfully innovate also successfully manage change | INNOVATION & CHANGE MANAGEMENT MHN221935-12-A | Malgorzata Glowacka S0915718 International Tourism & Hospitality Enterprise | Innovation and change management have been and continues to be an important study on a number of levels. It plays significant part in economic growth as well as it is vital for firms’ survival and development. New ideas, new approaches and new products become critical guidelines in organisational strategy, especially for managers and business leaders. According to The Boston Consulting Group (2010) employers’ ranked innovation as a strategic priority with 26% citing it as a top priority and a…show more content…
Organizational change, like innovation, is hard to specify. It can be described as any alternation or modification, which occurs in the overall work environment of an organization. Moran and Brightman (2000) defined it as the process of continually renewing an organization’s direction, structure, and capabilities to serve the ever-changing needs of external and internal customers. It tend to focus on the management of formally planned changes and it is indicating a macro- level approach, which is concerned with organisation as a whole (King and Anderson, 2002). Due its complexity, many researchers categorised organizational change in different ways, for e.g. Pettigrew (1987) separated it into strategic and non-strategic change while Goodstein and Warner (1995) divided it into incremental and radical change. However the starting point for discussing variations of change is Grundy’s (1993) three variations of change. The first, smooth incremental change changes slowly in a systematic and predicable way. The second variety of change Grundy terms ‘bumpy incremental change’. This is characterized by periods of relative calmness disrupted by rushing in the pace of change. Grundy’s third variety of change is ‘discontinuous change’, which he defines as ‘change which is marked by rapid shifts in strategy, structure or culture, or in all
Open Document