would say, a confident person. I would just follow others and just do my job. The outbreak changed all that. It changed everyone, especially me. Some people got stronger due to the outbreak. Some became weaker. Being leader of the survivors? This idea would be absurd to me before the outbreak. I never wanted to be a leader. I just wanted to get by life like any other person. I didn't believe that I would make a good leader. But I was wrong. What was that quote by Umbert...? Umberto Eco! It was,
Marketing Management, 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as