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Intergrating Csr as a Strategic Tool for Competitive Advantage

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Integrating Corporate Social Responsibility as a Strategic Tool for Competitive Advantage
Dr. Parul Khanna
MBA, Ph.D Assoc. Prof. & Dean R&D Institute of Management & Technology,Faridabad drparulkhanna07@gmail.com

Ms. Chhavi Mathur
Research Scholar Global School of Business

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Introduction: Today, we live in an age in which companies, businesses and society are more connected and interactive than ever before in the past. Corporations are more aware of their role towards the society. They are responsible bodies that feel a sense duty towards commonwealth and the environment that comes with a growing realisation that they, as an integral …show more content…

Consequently, “in a world where power has shifted from the public to the private sector, the expectations which society has in relation to the environmental, social, and ethical responsibilities of companies have risen”. CSR has quickly moved from a domain typically associated with anti-corporate non-governmental organisations (NGOs) and activist campaigners into a mainstream business issue which is now “a critical determinant of trust in companies”. With this development, CSR itself (also referred to as corporate citizenship) has naturally taken on a number of different meanings. Although these definitions are similar, when attempting to identify the essential components of a successful programme for improving corporate social responsibility it is important to explore the similarities and differences among the definitions used. To that end, some of the more common and generally accepted definitions of CSR are as follows:

“Corporate social responsibility is essentially a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment”; “Corporate citizenship is about business taking a greater account of its social and environmental – as well as financial – footprints”; Corporate social responsibility is where “a corporation operates in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of businesses”;

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