Internal Branding vs External Branding - Tata Teleservices Ltd.

SUBMITTED BY: Amaresh Chandra Panda K H Gupta Mehul Shah SNDS Ramanish Sadhu Upasana Patra

Submitted By: Sahil Bhambri (12 DCP-097) Saksham Sharma (12 DCP-098) Sandeep Bedi (12 DCP-100) Sawan Gupta (12 DCP-104) Tanuj Arora (12 DCP-117) Abhishel Bansal (12 DCP-134)

Over the past decade, Tata Communications has evolved from a wholesale service provider serving the Indian market to a leading provider of A New World of Communications to enterprise customers and service providers worldwide.

An important tool in marketing, to a successful product, is its company brand name. Today the impact on branding a product has greatly increased the interest of the researchers and the academics. A brand name of a product arouses emotion, memories and a close relationship with the customer. On the other hand, global branding has a greater impact on the customers throughout the world. When it comes to globalization, the growing and expanding of a business solely depends on the brand of the product.

Report submitted by: Akanksha Agrawal Namit Agrawal Saurabh Harkauli Apurv Jain Gaurav Jain Nikhil Jaiswal Ahamed Moidu Tushar Pandey D001 D002 D021 D023 D025 D028 D039 D046

Correspondence concerning this paper should be directed to Dr. Buddhiprabha D.D.Pathirana, University of Peradeniya, Sri Lanka, at buddhiprabha2001@yahoo.com

Re-Submitted To: Prof. Parag Shah Submitted By: Varun Khimani Application No. – 61279 Date of Submission – 09/02/2011

Mutahar Andrabia, Muatar Maknoon Andrabi, Remesh Kunjunnia, Sandeep Sathianathana, Mukesh Kumar Sriwastvaa, Rajesh Sagarb, Rashmi Mathurc, Vivekanandhan Subbiaha*

Submitted ByRomi Narang (197) Suryadeep Gumber(212) Rajesh Anuragi (196) Smith Rakesh (194) Neha Chavan(221) Neha Agrawal (224) Chandrika Gailot(229)

Submitted By Amit Aggarwal Biswadeep Sahoo Debayan Mukherjee Prakhar Singh Somil Joshi Varun S. Pilla

Tata DoCoMo launched its operations on June 24th, 2009 in Chennai, its unique selling proposition was the one paisa per second billing plan for telephone calls. Anil Sardana who was the then managing director at TTL, made the first call under the new tariff system that day to telecom minister Adimuthu Raja. Ratan Tata, Tata Group's chairman at that time, said at the launch that the per second tariff plan will create a paradigm shift for the phone users.

NTT DoCoMo's market position: Due to the former governmental telecom monopoly NTT its subsidiary DoCoMo has a 60% share of Japan's mobile internet market. This allows the market leader to dictate strict specifications to the handset manufactures.

By: Sudharsan S Sandeep Kumar Natharali Razvi Vijay PJ Natarajan P Neeraj Kannoth (118) (110) (32) (59) (31) (106)

It is the largest cellular provider in India, and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers.

A vibrant new World of unlimited opportunities, where "Air' symbolized a word of unlimited freedom to think …………. to dream & to achieve, where "Tel' connotes new innovative yet simple ways to communicate spontaneously, not just through words but through ideas, emotions and feelings. leadership. Airtel comes to you from Bharti Cellular Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world-class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti has many joint ventures with world leaders like Singtel (Singapore Telecom); War burg Pincus, USA; Telia, Sweden; Asian infrastructure find, Mauritius; International Finance Corporation, USA and New York Life International, USA. Bharti provides a range of telecom services, which include Cellular, cordless Basic, phones. Internet Apart and from recently being introduced largest National Long of Distance. Bharti also manufactures and exports telephone terminals and the manufacturer telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 15 states covering all four