International Marketing Management And Human Resource Management

1473 Words6 Pages
Introduction International marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services across national boundaries to create exchanges that satisfy individual and organizational objectives. International marketing management is a critical organizational operation that should be integrated with other basic functions such as operations and human resource management. International marketing is generally based on one of three business strategies: differentiation, cost leadership, or focus. Determining the firm’s marketing mix involves making decisions about product, pricing, promotion, and place (distribution). A related basic issue that marketing managers must address is the extent to which the marketing mix will be standardized or customized for different markets. Increased access to communication services promotes economic growth in many ways, some obvious, some subtle. Improved communications make it easier for entrepreneurs to learn about new market opportunities; but they also make markets more efficient, lowering prices and reducing the waste of resources. Developing effective pricing policies is a critical determinant of any firm’s success. Pricing policies directly affect the size of the revenues earned by a firm. The policies also serve as an important strategic weapon by allowing the firm to shape the competitive environment in which it does business (Griffin & Pustay, 2012). The
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