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Internet Marketing And The Internet Essay

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One of the most noteworthy technological developments in our generation is the Internet. With its ongoing growth in both capabilities and access, the online influence on our everyday lives becomes more significant every year. That appears to be even more true for 2007. Along with the more Fun applications, income opportunities in Internet Marketing have inspired millions of people around the world, hoping to cash in on the new Gold Rush. The potential for online wealth is enormous, if you can believe the claims of those who apparently have achieved some success. However, for every opportunity that seems to work, there are many more that lead only to failure. It has been said that somewhere between 95 and 99.9% of income opportunities found on the internet are at best antiquated or incomplete and at worst are out and out scams. If true, how does one, especially someone fairly new to working online, know what is a good opportunity vs. one that is a bad opportunity? In other words, How Does One Determine Who Can Be Trusted In Internet Marketing? On one of the Better Business Bureau (BBB) websites, it is stated that: Trust makes up the essential glue that holds the rapidly expanding online market place together. But how do you gain trust when you normally cannot look into the eyes of the internet merchant, nor can you watch his/her body language or listen to voice inflections, little skills that have often helped when evaluating the trustworthiness of offline businesses.

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