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Introduction. Company G Has Long Been A Leader In Quality

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Introduction Company G has long been a leader in quality household electronics. Now we have taken a step back to look at what else we can offer. With the Thermo-Go Thermostat we are looking to help consumers be more environmentally friendly. The Thermo-Go allows consumers to log into their heating and cooling system remotely using their home WiFi connection. They can turn their system on or off, set it to heat or cool their home. The consumer can also utilize the ECO function by linking their GPS on their phone to their Thermo-Go account, and it will run only when they are home. There are many perks to the Thermo-Go Thermostat that will help our consumers same on their utility bills all year round. Product Description and …show more content…

The threat from competition will be high. Potential New Entrants: There isn’t an extensive time to market on the product nor would it be entirely difficult for another company to modify an existing thermostat to include the new, innovative smart features of the Thermo-Go. This will be a higher threat. Bargaining Power of Buyers: The thermostats will be available in retail outlets and will not be sold direct to consumers. There will be many retail outlets consisting of many different companies so the threat of buyer bargaining power is low. Bargaining Power of Suppliers: The component parts of the Thermo-Go are readily available from many different suppliers. There should always be a good, steady and affordable flow of raw materials to complete the product. As such, the bargaining power of suppliers will be low. Substitutes: There aren’t many substitutes for the Thermo-Go. There are generic thermostats in every home that control the heating and cooling. These must all be maintained manually and there aren’t other options. The threat of substitutes is very low. SWOT Analysis This section is designed to summarize the analysis in a table, followed by more detailed explanations of each item. Please see specific instructions in the four sections below the table. STRENGTHS *indicates core competency • Customer Focused* • Quality Driven* • Efficiency WEAKNESSES • Suppliers • Product line •

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