Introduction. Pepsico, Inc., One Of American Largest Food

1303 WordsFeb 1, 20176 Pages
Introduction PepsiCo, Inc., one of American largest food and beverage icon took its name in 1965, when Pepsi-Cola Company merged with Frito-Lay, Inc. As one of the largest food and beverage companies in the world, their mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. The author was given the task to choose two segments of the general environment that would rank highest in the influence on the corporation and to assess how these segments affect the PepsiCo. Inc., and the industry in which it operates. Next, consider the five forces of competition, and select two that…show more content…
The two (2) segments chosen for the general environment that would rank the highest in the influence of PepsiCo Inc. are demographic segment and technological segments. First of all, general environment as defined by the text “is composed of dimensions in the broader society that influence an industry and the firms within it” (Hitt,2013). The demographic segment is concerned with a population’s size, age structure, geographic distribution, ethnic mix, and income distribution. It is commonly analyzed on a global basis because of their potential effects across countries’ borders and because many firms compete in global markets. PepsiCo Inc. In addition, the technological segment includes the institutions and activities involved with creating new knowledge and translating that knowledge into new outputs, products, processes, and materials. Technology is one of the main driver of innovation of PepsiCo because it provides an advantage to its supply chain. “This is so because it allows the Corporation to explore 3D printing. For example, RUFFLES Deep Ridged used 3D printing technology to create optimal potato chip prototypes (Dudoyskiy, 2016)”. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in recent past. The two forces of competition chosen for Pepsi Co. Inc, are rivalry and buying power. As Porter explains in this
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