country in the world has a similar problem: the growing rate of obesity in the population. Few may ask this question: what is obesity? Obesity is a condition characterized by a person’s excessive accumulation and storage of body fat. Millions of people around the world are affected by obesity, while hundreds of thousands of lives are claimed every year due to this preventable condition. We, as Americans, constantly blame fast food for our obesity problem. In my opinion, think it’s the opposite.
Are we taking it too far by blaming fast food restaurant for obesity? Although throughout the years many people have claimed that obesity is a genetic disorder for the most part; results of recent studies strongly indicate that lifestyles rather than genetics are what are causing an obese society, because people choose to not exercise, not watch their diet, and eat fast food. For the past few decades, food companies had aimed their marketing at single meals, pushing to inflate portion sizes. That
Obesity Epidemic around the World The Walt Disney production “Wall-E” is a portrayed image of what our world could soon become. If you aren’t familiar with what the film is about, it is about obese humans relying on technology to do everything and anything for them. They weren’t concerned with their health at all, ordering jumbo soda and super-sized meals of fast food, for every meal. As Wall-E broads the ship and knocks some humans out of their delusional life style, they begin to realize something
Even as people in America incline themselves in adopting better living standards, health problems are increasing at an alarming rate. One of the most serious problems nowadays is obesity. To put it simply, obesity is a term used to describe the body weight of a person that is much greater than what is healthy. Unfortunately, the majority of those who are victimized by obesity are children. “Childhood obesity has reached epidemic proportions. Worldwide, approximately 22 million children under 5 years
ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia
ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciﬁc issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the