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Case 1 Jamie Oliver: cooking up a storm and changing people's lives through food
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Jamie Oliver is a phenomenon in the world of food. He enjoyed huge success with his debut television series The Naked Chef in 1999. For over 10 years, he has graced television screens as a favourite celebrity chef, and has become a presence on the high street – both as the face of Sainsbury’s, and by licensing the Jamie Oliver brand to numerous food and kitchenware producers. His commercial activities are anchored by his mission: to change the way people eat, both in the UK and, now, America. Jamie’s CV is impressive, extending beyond books and television to include events, cooking schools, kitchen and lifestyle products, restaurants and
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The accompanying cookbooks are bestsellers not only in the UK, but across the world (See Table C1.1 for a complete list of books and television shows). Autumn 2010 saw his first foray into UK ‘daytime television’ with the launch of 30 Minute Meals, a daily television series at 5.30 p.m. in the UK, which aimed to show cooks of all levels how to cook a whole meal in half an hour. His 2010 book, Jamie’s 30 Minute Meals, became his first million-selling book in the UK as well as being the fastest-selling non-fiction book since records began. Jamie Oliver has become only the second author to pass £100 million with book sales totalling £100.4 million to date. J.K. Rowling is the only other author to have passed the £100 million milestone.
|Table C1.1 |
|List of Jamie Oliver’s television shows and books |
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Regardless the person, everyone still orders from restaurants, or they microwave a frozen dinner meal once in awhile. In contemporary society, it 's much more efficient to order take out rather than to cook and prepare your own food due to the lack of time. Sadly people even forget the taste of fresh, home cooked meals. Nowadays people don’t know what it’s like to sit down and enjoy a nice hearty home cooked meal, instead they’re always on the run grabbing a quick bite here and there. Unfortunately with such busy lives people don’t have the opportunity to watch cooking shows, go to cooking class, or even cook for their children. People just want to come home and relax they don’t want to have to worry about cooking and all the preparation that comes with it, they would much rather order take out and avoid all the hassle of cooking. In Berry Wendell’s Essay “The Pleasures of Eating”, we are given insight on how very little common people know about where their food comes from and what it goes through. “When a Crop Becomes King” by Michael Pollan reveals how corn, a single crop could be involved in such a wide array of industry and be used in almost everything. David Barboza’s article “If You Pitch It, They Will Eat”, focuses on how in modern society advertising is everywhere and it is taking a big role in everyday life. Through the work of Berry, Pollan, and Barboza we are shown that ignorance is a defining human trait.
Malcolm Gladwell’s article “The Trouble with Fries” is about a very invasive topic. Fast Food is killing us. Can it be fixed? Although his thesis statement isn’t exactly clear, he effectively uses evidence to convince his audience that a nutrition movement is needed especially for fast food. By discussing many factors with supporting evidence that is factual he shows why fast food is struggling to have a nutrition movement.
Anthony Bourdain is a critically acclaimed chef, writer, and television star. He has appeared in shows such as “Anthony Bourdain: No Reservations”, “Anthony Bourdain: Parts Unknown”, and “Top Chef,” and published works such as “Don’t Eat Before Reading This”, “Medium Raw”, and “The Nasty Bits.” Trained at Vassar College the Culinary Institute of America, Bourdain is known for his love of food. In 2000, he wrote a book called Kitchen Confidential: Adventures in the Culinary Underbelly, and his first chapter is entitled “Food is Good”. In the chapter, Bourdain discusses his trip to France with his family, and how the trip transformed from hating the exotic food to loving it. Through his structure, descriptive language, and childhood stories,
“The secret is to make sure the business is running to Perfection, with or without me”
He probes them to learn the what, where, and how of dinner – knowing what is going into the body, knowing where that food came from, and knowing how that food was made. By first knowing what is being consumed, people can make better informed decisions about their purchases. Nutrition, or lack thereof, is a key component in the battle against obesity. Food giants are hoping to hide the often unnecessary filler present in their products by use of dodgy claims and socially engineered advertisements. In general, most consumers probably couldn’t say where their food came from. This usually boils down to the fact that shoppers typically don’t think about it. Breaking this reliance on mass-grown foods is the second part of Pollan’s proposition. The third and equally important element is how the food is produced. More specifically, Pollan is concerned whether or not the food has been produced in a sustainable manner. Preserving the biodiversity of food, maintaining fertile land for future generations, and ensuring consumers receive food that does not compromise health are all factors of sustainability. Without informed consumers, what, where, and how will continue to be unanswered questions. Whether it is for nutritional or ethical choices, a particular food’s history is something that needs to once again become common
Nowadays, many people start living a healthy lifestyle. People realize an importance of caring about what is in their food and benefits of home cooked meals over processed food. Home Cooking is not just healthier, but also it has tons of benefits. Simple examples are saving money, controlling body weight and avoiding food poisoning. “Homemade is the New Organic” written by Rachel Jones for the Atlantic (2015), discussed the new food trend-cooking at home. In her article, she explained how cooking is becoming popular recently. An earlier time, a family which has low-income had no choice but to use homemade food. Today, however, meaning of homemade food changes. People start to appreciate the goodness of cooking at home and intentionally choose the homemade. Moreover, she mentioned that social media has a huge effect on this change. Since we have all the necessary tools and food in our kitchen, only a bit of time needs to be devoted. Basically, she tried to inform a general public that home cooking has an essential value in our life. In my opinion, Rachel successfully achieves her intention with the help of following rhetorical strategies: logos, ethos and counterpoint.
The essay “Eat Food: Food Defined,” from Michael Pollan’s 2008 book In Defense of Food was written to address the American general public about the food industry. Pollan focuses on relatable topics as examples, such as family, common food items, and common belief that everyone wants to be healthy. The essay brings across Pollan’s point by establishing his credibility, explaining why this is important to us, and telling us how to react to the given facts. Pollan makes the readers inquire how we define food by drawing our attention to the importance of examining our food before eating it.
Many people have grown up around school lunches without knowing much about them. With these people trusting the schools to serve healthy lunches to students, not many people care to worry about what they are eating. Growing up ignorant about food is easy to do, but why settle for convenience if it harms the body? In Melanie Warner’s novel, Pandora’s Lunchbox: How Processed Food took over the American Meal, she goes over the history and science of many well-known food companies and the products these corporations sell to individuals. Warner explains how food science became popular to study and how progressive America’s food technology has come. Pandora’s Lunchbox is a remarkable read through its personal stories and demonstrations. Despite her fruitless comments about the science of food, Warner’s approach shows that her writing style and personal testimonies connect with the reader.
Health education takes place within the context of social and economic settings. All programmes for health-related behaviour change have a cost in term of resources, money, time or social and economic factors. In this report I will be talking about Jamie Oliver approach the strength and weakness of his healthy eating approach. For example Jamie Oliver strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States but the government spend a lot of money to campaign his idea and to promote healthier school meals.
Sam Cooke was one of the most important soul singers in history -- he was the inventor of soul music. Cooke was one of the most popular performers in both the black and white communities. He was also among the first modern black performers and composers to venture into the business side of the music business, when he founded both a record label and a publishing company as an extension of his careers as an addition to being a singer and composer. Like many artist before him Cooke tackled issues including the struggle over civil rights. Some may even say the intensity of which followed an arc that paralleled Cooke's emergence as a star -- his own career bridged gaps between black and white audiences that few had tried to surmount, much less
They say if you don’t like heights but enjoy the thrill, don’t look down. This is the same mentality that director Robert Kenner tries to prevent in his film Food Inc., where he sheds light on the corporations that control the way our food is being grown, processed and sold to the American people. With the help of Eric Schlosser, author of Fast Food Nation, and Michael Pollan, author of The Omnivore 's Dilemma, Robert takes a shot at all corners of the food industry from meat packaging, to corn reprocessing, even Monsanto’s seed copyrights. While Kenner’s goals for change certainly lead to a better America, they tend to lean on the side of unrealistic.
Michael Pollan in his book titled ‘The Omnivore’s Dilemma’ takes a critical look at the food culture in the Unites States. According to him, the question that seems to bother most Americans is simply ‘What should we have for dinner today?’ To Pollan, Americans face this dilemma because they do not have a proper tradition surrounding food. ‘The lack of a steadying culture of food leaves us especially vulnerable to the blandishments of the food scientist and the marketer for whom the omnivore’s dilemma is not so much a dilemma as an opportunity; (Pollan). He cites the example of the Atkins diet and how an entire nation changed its eating habits almost overnight. A nation that had deep rooted food culture values would
Have you ever thought, you 're doing a great job slowly killing yourself and the Earth while walking through the supermarket pushing a shopping cart filled with an assortment of western dietary staples? Probably not, right? If you 've recently watched the Netflix documentary Cooked, released in early February 2016, this self-analysis may be a part of your shopping trips for the foreseeable future. Cooked was produced by Alex Gibney, and narrated by the man whose book, by the same name, inspired the series itself, Michael Pollan. Michael Pollan is a professor of journalism at the UC Berkeley Graduate School of Journalism, and food activist with many accolades, including several New York Time best-selling books. Cooked is filled to the brim
Back to the basics is Jamie’s Oliver main goal for food. So cooking can be filled with simplicity and inspiration fills the hearts of those who thought they would never be able to cook. His focus began with school lunch programs, but to also educate the students on healthier food options and teaching the cafeteria workers healthier preparation techniques. His outrage about school lunch programs began with Turkey Twizzlers, “Turkey Twizzlers are a spiral-shaped twirl of processed turkey meat. They had become a staple on school lunch menus in England, even though they contain unhealthy ingredients such as pork fat, wheat starch, artificial sweeteners, hydrogenated vegetable oil, and artificial flavorings”( Waston 1). Basically the substance present in Turkey Twizzlers just proved to Jamie what kind of state the British lunch programs were in. This was not the beginning of his career either him already being a celebrity chef for nearly a decade, since he was known for using healthier ingredients he realized it was in his calling to make British lunch programs a more suitable substance for children to consume.
Jamie had written a book called The Naked Chef which was the first ever book to come along with the TV series and was a best seller. The Naked Chef was accompanied by two more TV series including books for both of them called Return of the Naked Chef and Happy Days with the Naked Chef reaching Christmas number 1 in 2001 in the non-fiction category. Jamie went on a tour for his cooking show and the results came positive. The tour expanded to Australia and New Zealand. Jamie was invited to make lunch for the British Prime Minister Tony Blair and Italian Prime Minster. He also wrote columns for GQ and the Saturday Times magazine approaching and expanding his audience with his