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Jamie Oliver

Decent Essays

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Case 1 Jamie Oliver: cooking up a storm and changing people's lives through food
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Jamie Oliver is a phenomenon in the world of food. He enjoyed huge success with his debut television series The Naked Chef in 1999. For over 10 years, he has graced television screens as a favourite celebrity chef, and has become a presence on the high street – both as the face of Sainsbury’s, and by licensing the Jamie Oliver brand to numerous food and kitchenware producers. His commercial activities are anchored by his mission: to change the way people eat, both in the UK and, now, America. Jamie’s CV is impressive, extending beyond books and television to include events, cooking schools, kitchen and lifestyle products, restaurants and …show more content…

The accompanying cookbooks are bestsellers not only in the UK, but across the world (See Table C1.1 for a complete list of books and television shows). Autumn 2010 saw his first foray into UK ‘daytime television’ with the launch of 30 Minute Meals, a daily television series at 5.30 p.m. in the UK, which aimed to show cooks of all levels how to cook a whole meal in half an hour. His 2010 book, Jamie’s 30 Minute Meals, became his first million-selling book in the UK as well as being the fastest-selling non-fiction book since records began. Jamie Oliver has become only the second author to pass £100 million with book sales totalling £100.4 million to date. J.K. Rowling is the only other author to have passed the £100 million milestone.
|Table C1.1 |
|List of Jamie Oliver’s television shows and books |
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