Jeans are a modern staple in everyone 's closet. They are versatile and look great on everyone, if you have the perfect pair. Not all jeans cater to everyone 's needs; you must find your preferred jean brand. Jeans are an article of clothing I invest in, much like many other people. I suffered through ill-fitting jean all throughout middle school, until I was enlightened. My sister took me to American Eagle picked out a pair for me to try on. I could immediately feel and see the quality difference. The jeans didn’t even feel like the inelastic and inflexible jeans I was forced to wear throughout my childhood. American Eagle Jeans had set a new standard for me. They offer an extensive variety in styles, washes, and sizes. The only small flaw is their retail pricing, but it is certainly worth the investment. American Eagle jeans are made out of a premium cotton denim material called “Cotton Elastane” and top of the line dyes. Cotton Elastane is breathable, elastic, flexible, and comfortable. This ninety nine percent cotton one percent elastane blend of fabrics is what sets American Eagle Jeans from other jean brands that produce a product that is stiff, unbreathable, uncomfortable, and restrictive. This premium material is extremely durable, withstanding multiple washes and wears with no signs of weakening. Through all of the washes and wears they still manage to keep their elasticity. Other jeans I have had would lose their original shape, color and fit after just a
Most days I usually wear a pair of jeans, with a cotton t-shirt, and gym shoes made from synthetic fibres like any other teenager. At times, I would wear certain t-shirts, and shorts made from synthetic materials such as polyester or nylon. The complex science behind making these synthetic fibres did not exist till late 1900s, and all the science that went behind the production of such synthetic fibres can be traced back to the Columbian exchange where the most basic fibres: cotton and wool, were exchanged between the Indians, and the Europeans. These clothes that the general population of America wears on a daily basis would not have come into existence until much later if the Spanish never reached the ports of the
Levis’ was one of the leading brands in India, which is known for its denim jeans. Levis’ was top brand for denim jeans for a very long period of time. But the problem with Levis’ started when it started to lose the market share which was due to stiff competition that it faced from the upcoming brands. Levis’ was
They need to work on earning the trust of their customers with their affordable prices and good quality of the garments sold. In addition to customer loyalty, not enough time is spent on advertising of the company. Because of the lack of advertising AE has experienced a loss of fashion sales in the recent years. The store needs to reach out to its target market by providing more commercial or doing more promotional work. American Eagle is challenged with determining what trends are appropriate for its customers and how to interpret thee trends. Over the past two years, competitors such as Abercrombie and Fitch have lowered their prices, which have created additional promotional pressure for American Eagle. Some investors believe Aeropostale has the value niche and Abercrombie has the high end positioning, so American Eagle is sometimes perceived as being stuck in the middle, without a true niche (http://www.tcnj.edu/~keyser2/Strategic%20Management/American%20Eagle/Datamonitor%20Overview.txt).
American Eagle Outfitters Inc. (AEO) is a publicly traded company on the New York Stock Exchange (NYSE) and headquartered in Pittsburgh, PA. The company targets males and females in the distinct fifteen to twenty-five age groups - tweens, teenagers, and young college adults - in order to sell their assorted line of affordable and trendy clothing products such as sweatshirts, t-shirts, and jeans. American Eagle Outfitters’ primary businesses operate under the brands – American Eagle Outfitters, Aerie by American Eagle Outfitters, AEO Direct, and a third-party retailer. The international company operates 944 American Eagle Outfitters stores and 122 Aerie by American Eagle Outfitters stores in the United States, Canada, Mexico, Hong Kong, and China. Additionally, the AEO Direct delivers to 81 countries worldwide and the third-party retailer operates 66 stores in 12 countries under the American Eagle Outfitters brand. American Eagle is a global retailer with an excellent reputation built upon the priority of “delivering value, variety, and versatility to [their] customers” with “differentiated fashion in key categories” by continuing to “innovate [their] store experience to be more impactful” (SEC 10K).
The Marciano brothers’ innovative denim designs may be the reason why jeans are considered as attractive as the little black dress.
[image caption: These black jogger pants with a luxurious touch of gold will make you forget your denims for a long while.]
You got bootcut jeans, ripped jeans, faded jeans, fitted jeans, and straight leg jeans. Selecting the right pair of jeans could definitely take some time meaning you must have some patience. Believe it or not, but the name brand makes a difference depending on the look, fit and feels that you are looking for.
DENIM DAY - MAKE A STATEMENT BY WEARING JEANS. Denim Day was established as a result of a rape that occurred in Italy thirteen years ago. An 18-year-old young lady hired a driving instructor to take driving lessons. The instructor drove her to an isolated area in the country, and then attacked her. He wrestled with her until he got one of her legs out of her jeans, raped her, then forced her to drive back to town. The rapist was arrested and convicted for the crime. However, he later appealed the conviction, the case made it all the way to Italy's Supreme Court. The conviction was overturned by a male judge. The judge concluded that because the victim had on tight jeans, she must have helped the perpetrator take her pants off and therefore
Twilled cotton cloth sewn together, and most commonly dyed blue, but whatever color the manufacturer wants. Jeans are also made to a certain style, relaxed, skinny, or regular fit. Jeans come in any style you can think of, bedazzled, frayed, with holes, or even jean shorts. The production of jeans is so widespread, because the people who wear jeans span all social groups and classes, making different styles for different individuals. Every different brand has their own jeans as well. Personally, the jeans I own cost around $40 dollars. Some jeans can cost into the thousands. Jeans are a unique item in that you can buy them at Walmart, and from Ralph Lauren, made from the same materials, and the same concept.
In the late 19th century they weren’t troubled with the artificial ageing process like we are now, that came in much later and the most dangerous part of build jeans today. The original tailor Jacob Davis was the man who pitched the idea of a tougher pair of jeans to Levi Strauss. He decided that it was a sound idea for his clothing business and ultimately the two went into business together in 1858. In 1908 The Levi Strauss Company went global with their jeans “Two Horse trademark is registered in Japan”(Levi’s). The quick globalization of their jeans was a foreshadow of things to come for the Strauss company. By about 1985 all Levis are stitched overseas except one line and this is because “The garment industry’s economies of scale are long gone.” (global post). The United States lost its advantage in the denim market long ago when the US labor wages rose and the wages abroad in emerging markets was dirt cheap. The unionized labor here in the states was not cost effective and that can still be seen today. The price of a pair of US stitched Levis is going set you back $150-200 according to eBay whereas outsourced Levis will cost between $20-50 according to eBay’s latest prices. So immediately you can see the effects of the lower cost of production In Mexico and Thailand, allowing Levi to sell their foreign jeans for much less even after they have traveled around the world.
As the demand for jeans is high, there a need for high supply so most of the manufacturers choose a route which make them save more by compromising the quality and misuse of harmful chemicals and care less about our environment. Above that they want to find the cheapest workers and sometimes being exploited due to its working conditions and threaten the workers' lives due to the harmful chemicals. There is huge amount of toxic materials involve in its life cycle. These issues are critically ethical problems.
True Religion Brand Jeans is a relatively new company, establishing itself in late 2002, and taking denim in a new direction. Just over three years old, the company has capitalized on the latest Hollywood trends and narrowed their target market to the likes of celebrities and high fashion gurus' who don't seem to mind forking out $400 for a pair of jeans. Currently, True Religion's strategy is through differentiation of their product through prestige, brand image and innovation. They have established a quality product with fashionable trendsetting lines and paying impeccable attention to detail, appealing directly to their target market and differentiating their product from their competitors.
Denim has been a part of American culture for more than 100 years, and is common all over the world. It has developed over the years and has become a central part of most people’s wardrobes. Denim went beyond just the pair of blue jeans and is used to make shirts and jackets, increasing its value as a fabric. I strongly believe that there are very few articles of clothing that are as versatile and easy to wear as a pair of jeans. With that said, I feel that jeans will be a staple in fashion for both men and women for many years to come.
Denim shirts have been an international sensation in the fashion world since a long period of time. These particular type of shirts are often cited as uber classy. The reason why countless women consider a denim shirt to be a wardrobe staple is because it is perfect for a casual outing and also great for formal events. If you haven't already given it a try, then it is time to hop on the denim shirt trend to up your fashion game by several notches. One of the best things about a denim shirt is that you can style it in numerous interesting ways. Just one denim shirt can be worn with a wide array of clothing pieces. In this post, we have zeroed in on a few extremely stylish denim shirt outfits that you should definitely try to take your entire style game to a different level altogether.
Women’s jeans was very popular and broad market. Levi Strauss was the market leader in the growing fast market in the US which 51 size combinations of standard Levi’s women’s jeans were sold for decades. The market research revealed that only 24 percent of women were fully satisfied with their products at cost of $50 per pair. The fashion in jeans meant more style, more colors and better fit that made more complexity in product line for manufacturing-oriented. The other problem was supply chain from product design to retail sale that was still complex, expensive and slow. Therefore, the Personal Pair kiosks were introduced as a new alternative value chain concept with a new technology of