Jeans Are A Modern Staple Of Everyone 's Closet

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

They need to work on earning the trust of their customers with their affordable prices and good quality of the garments sold. In addition to customer loyalty, not enough time is spent on advertising of the company. Because of the lack of advertising AE has experienced a loss of fashion sales in the recent years. The store needs to reach out to its target market by providing more commercial or doing more promotional work. American Eagle is challenged with determining what trends are appropriate for its customers and how to interpret thee trends. Over the past two years, competitors such as Abercrombie and Fitch have lowered their prices, which have created additional promotional pressure for American Eagle. Some investors believe Aeropostale has the value niche and Abercrombie has the high end positioning, so American Eagle is sometimes perceived as being stuck in the middle, without a true niche (http://www.tcnj.edu/~keyser2/Strategic%20Management/American%20Eagle/Datamonitor%20Overview.txt).

Most days I usually wear a pair of jeans, with a cotton t-shirt, and gym shoes made from synthetic fibres like any other teenager. At times, I would wear certain t-shirts, and shorts made from synthetic materials such as polyester or nylon. The complex science behind making these synthetic fibres did not exist till late 1900s, and all the science that went behind the production of such synthetic fibres can be traced back to the Columbian exchange where the most basic fibres: cotton and wool, were exchanged between the Indians, and the Europeans. These clothes that the general population of America wears on a daily basis would not have come into existence until much later if the Spanish never reached the ports of the

The Marciano brothers’ innovative denim designs may be the reason why jeans are considered as attractive as the little black dress.

As we discussed in class, a threat of substitute does not necessarily just mean other high end, premium, higher priced jeans. Substitutes could include any types of jeans. There are skinny jeans that are mentioned throughout the case, as well as slim cut jeans, straight cut jeans, low/medium/high rise jeans, etc. Any type of jean poses as a threat to premium denim jeans because consumers fashion senses are constantly changing. As of late, more people have shifted towards the casual, relaxed fit jean type of lifestyle, as opposed to before the down economy started in 2008 where many were trending more towards the “fashion forward” or the “aspirational shopper” as the case described. The aspirational shopper consists of a middle class person ($75,000-150,000 income per year) who is willing to buy luxurious, high-end jeans. So the overall point here is that all jean types are a threat of substitutes. Another layer of substitutes could really be any type of pants in general. People love wearing sweat pants around the house, females tend to wear a lot of dresses and skirts nowadays, leather pants are somewhat of a trend, and everybody wears shorts at some point in the year. So these are threats of substitutes as well. Lastly, any other high-end products people could choose to spend money on pose as threats as well. Maybe consumers will choose to spend their money on high-end accessories such as a new watch, or maybe a handbag or scarf if

My stereotype is “women are not as strong as men” and i used a picture and a video to explain this stereotype. First i’m going to be talking about what the image that I chose to represent that women used to represent feminism and equality in women and men. The image was used to represent equality in women and men in the 80’s . now a little about the picture. This picture came around in the 40s because of world war two to inspire the women working in the factories making all kinds of equipment for the soldiers and was created by J howard miller.

American Eagle Outfitters Inc. (AEO) is a publicly traded company on the New York Stock Exchange (NYSE) and headquartered in Pittsburgh, PA. The company targets males and females in the distinct fifteen to twenty-five age groups - tweens, teenagers, and young college adults - in order to sell their assorted line of affordable and trendy clothing products such as sweatshirts, t-shirts, and jeans. American Eagle Outfitters’ primary businesses operate under the brands – American Eagle Outfitters, Aerie by American Eagle Outfitters, AEO Direct, and a third-party retailer. The international company operates 944 American Eagle Outfitters stores and 122 Aerie by American Eagle Outfitters stores in the United States, Canada, Mexico, Hong Kong, and China. Additionally, the AEO Direct delivers to 81 countries worldwide and the third-party retailer operates 66 stores in 12 countries under the American Eagle Outfitters brand. American Eagle is a global retailer with an excellent reputation built upon the priority of “delivering value, variety, and versatility to [their] customers” with “differentiated fashion in key categories” by continuing to “innovate [their] store experience to be more impactful” (SEC 10K).

DENIM DAY - MAKE A STATEMENT BY WEARING JEANS. Denim Day was established as a result of a rape that occurred in Italy thirteen years ago. An 18-year-old young lady hired a driving instructor to take driving lessons. The instructor drove her to an isolated area in the country, and then attacked her. He wrestled with her until he got one of her legs out of her jeans, raped her, then forced her to drive back to town. The rapist was arrested and convicted for the crime. However, he later appealed the conviction, the case made it all the way to Italy's Supreme Court. The conviction was overturned by a male judge. The judge concluded that because the victim had on tight jeans, she must have helped the perpetrator take her pants off and therefore

True Religion Brand Jeans is a relatively new company, establishing itself in late 2002, and taking denim in a new direction. Just over three years old, the company has capitalized on the latest Hollywood trends and narrowed their target market to the likes of celebrities and high fashion ‘gurus' who don't seem to mind forking out $400 for a pair of jeans. Currently, True Religion's strategy is through differentiation of their product through prestige, brand image and innovation. They have established a quality product with fashionable trendsetting lines and paying impeccable attention to detail, appealing directly to their target market and differentiating their product from their competitors.

Human nature is destructive. Since the beginning of civilization, people have been driven by their greed. Because of this, we have allotted many tragedies marked in history. Hearing this, your mind may have wandered back to the 20th century, where dictators came from war-torn societies. A popular example would be none other than Adolf Hitler.

Twilled cotton cloth sewn together, and most commonly dyed blue, but whatever color the manufacturer wants. Jeans are also made to a certain style, relaxed, skinny, or regular fit. Jeans come in any style you can think of, bedazzled, frayed, with holes, or even jean shorts. The production of jeans is so widespread, because the people who wear jeans span all social groups and classes, making different styles for different individuals. Every different brand has their own jeans as well. Personally, the jeans I own cost around $40 dollars. Some jeans can cost into the thousands. Jeans are a unique item in that you can buy them at Walmart, and from Ralph Lauren, made from the same materials, and the same concept.

Denim has been a part of American culture for more than 100 years, and is common all over the world. It has developed over the years and has become a central part of most people’s wardrobes. Denim went beyond just the pair of blue jeans and is used to make shirts and jackets, increasing its value as a fabric. I strongly believe that there are very few articles of clothing that are as versatile and easy to wear as a pair of jeans. With that said, I feel that jeans will be a staple in fashion for both men and women for many years to come.

Women’s jeans was very popular and broad market. Levi Strauss was the market leader in the growing fast market in the US which 51 size combinations of standard Levi’s women’s jeans were sold for decades. The market research revealed that only 24 percent of women were fully satisfied with their products at cost of $50 per pair. The fashion in jeans meant more style, more colors and better fit that made more complexity in product line for manufacturing-oriented. The other problem was supply chain from product design to retail sale that was still complex, expensive and slow. Therefore, the Personal Pair kiosks were introduced as a new alternative value chain concept with a new technology of

You got bootcut jeans, ripped jeans, faded jeans, fitted jeans, and straight leg jeans. Selecting the right pair of jeans could definitely take some time meaning you must have some patience. Believe it or not, but the name brand makes a difference depending on the look, fit and feels that you are looking for.

Denim shirts have been an international sensation in the fashion world since a long period of time. These particular type of shirts are often cited as uber classy. The reason why countless women consider a denim shirt to be a wardrobe staple is because it is perfect for a casual outing and also great for formal events. If you haven't already given it a try, then it is time to hop on the denim shirt trend to up your fashion game by several notches. One of the best things about a denim shirt is that you can style it in numerous interesting ways. Just one denim shirt can be worn with a wide array of clothing pieces. In this post, we have zeroed in on a few extremely stylish denim shirt outfits that you should definitely try to take your entire style game to a different level altogether.