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Joseph Jackson Annual Address Rhetorical Analysis

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The Annual Address written by Joseph Jackson discusses the issues of discrimination and racism. It was written and delivered at the 84th Annual Session of the National Baptist Movement. Persuading the audience is not an easy job. However, having knowledge of what you are talking about, making personal connections, and having a good reputation as a writer or a speaker may not only persuades the audience but empower and inspire, just like how Jackson wrote his Annual Address. Jackson went beyond thinking inside the box, he used different modes of persuasion: logos, pathos, and ethos to convince his fellow Negroes to take action and fight for equality and freedom. We will be examining the context of this speech and Jackson’s perspective and…show more content…
This short excerpt from the speech reveals the one of the main points that Jackson is trying to persuade his audience. The purpose of his writing was to empower the black people to continue to fight for justice and freedom, and also to give advice for the future. The following paragraphs will be an evaluation of how logos, pathos, and ethos are used and applied in his writing, and how it affects the writing and effectiveness to the audience.
Logos, pathos, and ethos have been utilized in writing from history to current day writing and literature. The three elements are called modes of persuasion that are used to convince the audience. We will be evaluating how Jackson used logos, pathos, and ethos to make his writing more convincing and appealing to his audience. To begin with, we will be examining logos used in writing.
Logos is the appeal to logic, means to convince an audience by use of logic or reason. There are many examples of logos in the Annual Address, here are a few: “The Declaration of Independence and the Federal Constitution were the results of our fathers’ attempts to put on paper the ideals that inspired the birth of the nation, and those principles by which and on which the nation was erected and sustained” (Jackson). “The civil rights struggle then is not a struggle to negate the high and lofty philosophy of
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