Lego Mission Statement

Did you know that LEGOs can boost young children’s engineering skills (MIT School of Engineering)? It’s true! Studies show that LEGOs can prove important for developing skills used later in life. From pink, to blue, to long or thick, LEGOs are building blocks that come in all colors, shapes and sizes. With dots on the top, and holes on the bottom, LEGOs are designed to interlock enable to form structures. LEGOs help many young children develop skills such as early engineering, fine motor skills, an creativity.

In 1850, the Arkansas school for the deaf,ASD, first opened located in Little rock, Arkansas. Opened with 6 students enrolled.The school was a K-12 residential school the students stay from sunday night till friday afternoon.. The school consists of a elementary school, middle school, and a high school.The mission statement for ASD is to “work together to create learning opportunities for academic excellence and personal independence”.The school board for ASD is a mixture of hearing and deaf people which is good because they can come together with two different perspectives.

The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Exploring the mission statement of FAMILY DOLLAR STORE is the bases of my analysis. The family dollar store is the store that provides available and conveniently low prices goods to consumers, with 5900 stores in 44 states. Majority of its market are families with income bracket of around $25000 a year. Their mission statement states ‘ For our customers a compelling place to shop ……. By providing convenience and low prices, for our associates a compelling place of work ……… by providing exceptional opportunities and rewards for achievement, For our investors a compelling place of invest …….

Mission Statement-Bobbi’s Worlds provides virtual reality video games where the viewer experiences imaginative worlds. We help people experience unreal realities that invigorate the senses and take people to place they may never be able to experience.

Lego Corp was established in 1932 by founder Ole Kirk Kristiansen. With just 10 employees, they start crafting wooden construction toys. The most famous of these were the wooden duck. As the popularity of plastic toys rose in the mid-1950s, the company did away with wooden toys and started focusing on manufacturing plastic automatic binding blocks. As early as the beginning of the company, their motto was “Only the best is good enough.” High quality and safe products have been the focal point of LEGO Group for decades. Over the years LEGO Group has kept its word on that motto and has supplied millions of families with creative toys that last.

Social responsibility being at the core of strategic decision making would vary provided the mission statement of the company at question. The mission statement for any company is the driving force behind it, therefore any strategic decision making process would derive straight from it. For the following company, their social responsibility to their consumers, employees, and humanity was the determinant for their success Tom’s shoes. Blake Mycoski ( founder of Toms shoes) was traveling in Argentina and witnessed firsthand the hardships faced by children growing up without shoes ( Toms 2017). He turned that encounter into a platform to meet a need and bring awareness and an opportunity to others to help in need.

Overall Best Buy does an ok job at portraying their image and mission, while their image may be clear, the mission falls short. Best Buy’s image of customer service and unbeatable prices stands true however they do not have an official mission statements and only inferences can be made on what their mission actually is. The company doesn't mention any values in the mission and doesn't provide them separately, so it is unclear what drives Best Buy's actions and decision-making. The statement is customer-oriented, which means that it is focused on satisfying customer needs and solving their problems. So this can be inferred to what their actual mission and intentions are.

3D Systems is well aware of the fact that its 2,500 employees are its greatest assets (Nee, 12). As a matter of fact, the company has not experienced any form of stoppages in its 30 years of business operation. This goes a long way in bringing out the fact that these employees are well satisfied by the services they receive from the company.

Topshop is a one-stop shop for fashion conscious women. It is an innovative, British brand offering a wide product range, that is trend driven at an affordable price. With a target audience of women aged 15 to 30, particularly focusing on students, offering a 10% discount to all students who shop at Topshop.

Currently, LEGO is one of the world’s leading manufactures of play materials. The company is guided by the motto, “Only the best is good enough,” committing to the development of children and aiming to inspire and develop the builders of tomorrow through creative play and learning. Valuing imagination, creativity, fun, caring, quality, and learning is what drives LEGO Group. By sticking to these values, LEGO holds themselves to the expectations that the people have towards the company and its products.

Lego's key strengths may be seen as coming from both its brand recognition and its ability to use innovative

The Lego Group puts much emphasis on their desire to help children learn and develop essential skills purely through

The LEGO Group is a privately held company based in Billund, Denmark. It was founded in 1932 by Ole Kirk Kristiansen, initially a small carpenter’s workshop (Lego Group, 2011). It has since grown into a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys (Keynote, 2010). The LEGO Groups core product is a line of plastic, interconnecting building bricks, predominantly targeted at children aged 3-14 years, sold in over 130 Countries (Encyclopaedia of Consumer Brands, 1994). The LEGO Group operate globally in the Toys & Games sector, with the UK market valued at

One of their first patents passed in October 1961, three years after the initial filing date was the concept of the Toy Building Brick. “This invention relates to toy building elements and more particularly to toy building bricks or blocks adapted to be connected together by means of projections extending from the faces of the elements and arranged so as to engage protruding portions of an adjacent element when two such elements are assembled- Toy elements of this kind will be referred to generally as building bricks, and the principal object of the invention is to provide improved coupling means for clamping such building bricks together in any desired relative position thus providing for a vast variety' of combinations of the bricks for making toy structures of many different kinds and shapes.” The full patent will not be cited, but a main aspect of this paper is to find out exactly what DOES make sense for Lego, and this here is the perfect example of a positive play on IP and protecting an invention that was created by the company that could not simply be published nor kept a trade secret as it is their main product that they offer to