Social Corporate Responsibility In The Lego Company

Company Chosen: The LEGO group Corporate Social Responsibility (CSR) is defined as “a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders” ("Corporate Social Responsibility (Csr) Definition from Financial Times Lexicon", 2018). The LEGO group chooses to demonstrate their CSR to its stakeholders (children everywhere), by primarily focusing on how to make the world a better place for its junior citizens. Customers

CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund, Denmark. It was founded in 1932 by Ole Kirk Kristiansen, initially a small carpenter’s workshop (Lego Group, 2011). It has since grown into a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys (Keynote, 2010). The LEGO Groups core product is a line of plastic

method is through Corporate Social Responsibility. This can be identified as “business practices involving initiatives that benefit society” (Carney & Lymer, 2015). Corporate Social Responsibility can may have to do with an organization being aware of the environment, therefore going

products from businesses that demonstrate corporate social responsibility (CSR). Legal compliance, environmental sustainability, social and ethical responsibility will be elaborated on and portrayed how they are incorporated throughout various businesses. Operations processes and strategies will be exemplified throughout the report and broken down further into the supply chain management, outsourcing and technology of a business. An evaluation of the business Lego will be presented and deliver how the

20101233 20054057 Assignment Title : The LEGO Group: working with strategy. Date : 03 March 2012 Programme : BTECH-MANAGEMENT IV Question 1 Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management outlined in section 1.2 and in the model in Figure 1.4? “Strategy is the long-term direction of an organization” (Johnson, Whittington and Scholes, 2011, p.3). The LEGO Group started with the manufacture of stepladders,

and will reduce the possibility of LEGO bricks contributing to plastic pollution. Ultimately, consumers will feel more confident about their act of sustainability through this recycling solution. Environmental Canada and the United States dispose of about 22 million pounds of plastic waste into the Great Lakes annually. The winds and currents carry this waste onto the shores of the Great Lakes, which is responsible

Progress Report The LEGO Group 09 www.LEGO.com Read about the Annual Report and the magazine The Brick on the back cover The Progress Report - what to expect The Progress Report is part of the overall reporting concept for the LEGO Group. The overall reporting setup consists of three independent publications that interconnect and together form the total 2009 reporting from the LEGO Group. Read more about the concept on the back cover of this report. The Progress Report, which you are

Lego is one of the most recognizable companies across the world. The Lego Group was founded in 1932 by Ole Kirk Kristiansen and has since been passed down from generation to generation, currently owned by Kjeld Kirk Kristiansen. The Lego Group has headquarters in Billund, Denmark and main offices in USA, UK, China, and Singapore. The Lego name originated from the abbreviation of two Danish words “leg godt” meaning “play well”. The present-day Lego brick was launched in 1958 with the interlocking

2016 CSR: The Walt Disney Company and The Lego Group Everyone knows about The Walt Disney Company and The Lego Group. Whether it be The Walt Disney Company’s many theme parks (Disneyland, Walt Disney World, Shanghai Disney Resort), the different media networks (Disney Channel, Freeform, ABC), or the studio entertainment (Walt Disney Studios, Pixar), everyone has hear of Disney. The Lego Group is very popular as well. Aside from the colorful bricks that make amazing Lego sculptures, they also have

2.0 Corporate Social Responsibility Corporate Social Responsibility (CSR) involves an organization’s duty to respond to its stakeholders’ and stockholders’ economic, legal, ethical and philanthropic concerns (Weiss, 2014). It usually associated with business ethical activities which refer to a conception of right or wrong conduct, serving as a guide to moral behaviour (Lawrence & Weber, 2011). In the toy industry, several ethical activities are regulated by the Code of Conduct, involving product