Lexicon Of Lies

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

In the essay, “Propaganda: How Not to be Bamboozled,” and “The World of Doublespeak,” both authors discuss and explains the unusual types of propaganda and the misleading nature of doublespeak. First, Donna Woolfolk Cross describes the constructions and the specific methods propaganda presented in our day by day life, and how to avoid being tricked. Also Cross believes that it is important for People in a democratic society to be well informed about propaganda due to how people get manipulated into simply doing something except thinking. Additionally, Cross explains for us as readers the different sorts of propaganda and how we view the topics in a positive way. She highlights in her essay that propaganda is not continually negative; however, it also used in significant ways. Cross presents in her essay that there are thirteen different types of propaganda; such as Card Stacking, Name calling, and

In her essay, “Propaganda: How Not to Be Bamboozled”, author Donna Woolfolk Cross explains the different types of propaganda and how it is used in the United States. The essay was first published in Speaking of Words: A Language Reader (1977). Cross defines propaganda as “simply a means of persuasion and so it can be put to work for good causes as well as bad” (247). In her article she discusses how propaganda works and explains how propaganda is used with thirteen different devices to manipulate people’s thoughts, opinions, and ideas. She uses this essay as an informative piece, giving advice on how not to be manipulated by propaganda.

The most basic definition of propaganda is information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc (Propaganda).Anything that falls under misleading or biased falls into this category as well, including promotions that one doesn’t view as deceitful. Propaganda in United States’ history dates back as early as the Revolutionary War, but most Americans would argue that propaganda is of the past. Propaganda is alive and well, living in campaign platforms, advertisements, and news channels, attempting to contort their audience’s thoughts to mimic their own.

“The Language of Advertising” written by Charles A. O’Neill is an excerpt arguing as well as supporting popular criticisms against the advertising language by William Lutz, and other known criticisms of advertising. The concept of advertising is not something that has only been popular over the recent decades, but has been used as far back as the World Wars. The use of propaganda attracted thousands of eyes to the War, and without knowing it, created what we call today as typical advertising. After WWII many people with good reason, were concerned over the topic of scientific success, due to the recent usage of the Nuclear Bomb by the United States. Many giant American corporations started creating new materials, fabrics, vaccines and machines (the most important being plastic), thus creating a new wave of marketing. Now this process never stopped and has not stopped all throughout the past decades, our own, and the ones to come. But as newer, bigger and better products or services are created nobody really understands the power of how they marketed or advertised. Well “how does advertising work? Why is it so powerful? Why does it raise such concern? What case can be made for and against the advertising business?” (O’Neill 369). For you to understand the concept of advertising, Charles O’Neill makes it clear that you must first understand that it’s not about truth, virtue, or positive social values, but money. The most popular “tool” that advertisement creators use is that

Many users from YouTube gain fame because of their jaw dropping makeup skills. They perfect everything they can in the most artistic way. Their colorful eyeshadows can be seen from miles away along with their flawless porcelain skin. Unlike food and medicine herbs, makeup wasn’t created by Mother Nature. Makeup has been around since the 1600’s, each generation improving every cosmetic created. The cosmetic that people get eager to buy? The foundation. Foundation has been known for the way it covers imperfections, provides an even skin, and give the desired finished - matte or dewy. It comes in many different formulations, including liquid, cream,

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

Propaganda pervades art more often than one would recognize without looking for it. One could clearly distinguish the obvious propagandistic elements of Nazi art and imagery or the Uncle Sam character the United States created to promote young men to fight in the war, but one may have more difficulty discerning more subtle propaganda or propaganda that is somewhat based in truth. The purpose of propaganda is to convince a population into believing that ideas, things, or events are as the creator describes them to be and to persuade the population to feel and behave in certain ways in response.

For many years we have seen advertisements on TV, billboards, and even magazines that try to persuade us to buy a certain product. Many of these advertisements try different methods of connecting with the audience. Most of these advertisement are successful into making us fall into traps, that make us somehow end up buying the product, or service they are implying on us. In the the article "Propaganda Techniques in Today's Advertising" by Ann McClintock, Ann provides evidence that we are targets of propaganda, and they we are victims of it everyday, she also claims that it shapes many of our opinions and decisions. Nike, Audi, and Honda have all used different methods of propaganda to try and influence the right audience.

To some speakers and writers, propaganda is an evil instrument. The negative approaches make a part of the world think that propagandists hoodwink the population, use half-truths, lie, conceal and distort facts. Although there are many pessimistic perspectives, there are others who have a positive view and think especially of techniques, slogans, catchwords and other devices. They prefer effective language, the rhetoric way, to persuade the audience (Pan, 2012).

First, one must define propaganda and since many have done so already, I shall use the Sheryl Ross model. Her model defines propaganda as “an epistemically defective message designed with the intention to persuade a socially significant group of people on behalf of a political institution, organization, or cause.”

Propaganda is performed through print, audio, and visual mass media. It is used for the promotion of the public’s activities in their life such as purchasing goods through market propaganda, and it is also found in politics, foreign affairs, and in many other fields. Most importantly propaganda is depicted in the informercialization of the news, which is connected with subliminal advertising and commercialization of public events and individual promotion such in communication websites. However, there is great debate over propaganda and persuasion that is casted in the media, which I will be elaborating in this essay.

First and foremost, we must understand the concept of propaganda and mass media in contemporary world. According to Noam Chomsky, and Edward S. Herman on “Manufacturing Consent: The political Economy of the Mass Media” propaganda model was defined as

What are lies? A lie is defined as follows: To make a statement that one knows to be false, especially with the intent to deceive. There are several ways that lies are told for instance, there are white lies, lies of omission, bold faced lies, and lies of exaggeration. No matter what type of lie that one chooses to tell many people believe that lies do more harm than good.

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.