preview

Life Cycle Hypothesis : The Life-Cycle Stages Of A Household

Decent Essays

In consumer research, consumption and spending behavior is explained using the life-cycle stages of a household. The Life-Cycle Hypothesis (LCH) posits three stages of the life-cycle; young, middle-aged, and retired members of a household. As households go through different stages over the life-cycle, each stage presents different financial goals and challenges (Baek & Hong, 2004). The LCH also contends that consumption is a linear function of available cash and the discounted value of future income; thus consumers will attempt to maintain their lifestyle over their lifetime, maintaining a relatively continuous level of consumption to sustain their income-to-consumption ratios, realizing that their income and wealth may fluctuate over time (Ando & Modigliani, 1963; Baek & Hong, 2004; Soman & Cheema, 2002; Yilmazer & DeVaney, 2005). The process of maintaining one’s lifestyle over a lifetime operates by saving and investing during the working years and ultimately expending savings and investments during the latter years of life, to supplement the reduction of income resulting from retirement. Consequently, for a number of consumers who don’t have sufficient income, savings, or investments, borrowing funds by utilizing various forms of credit presents an opportunity to support their present lifestyle. Borrowing funds illustrates consumption smoothing. Patterns of credit card usage regarding borrowing and pay-off behavior have been analyzed within the framework of consumption

Get Access