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Little Caesar Research Paper

Decent Essays

Gregory Gorman
Professor Cadman
English 211 Written Communications
04/18/18
Company Reflection Essay
Little Caesars The Fast food pizza chain that goes by the slogan “Pizza Pizza” is the largest carryout- only pizza chain in the world. It is the third largest pizza chain in the United States behind Pizza hut and Dominos. The company was founded back in May 1959, by Mike Ilitch and his wife Marian Ilitch, Garden City, Michigan and that store is still open today. The company has expanded to a total of 5,463 stores worldwide. The company is famous for its advertising catchphrase, Pizza! Pizza! Which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Ordinally, …show more content…

In 2017, the Little Caesars Arena was done building a new entertainment faculty mostly for the Detroit Pistons (NBA) and the Detroit Redwings (NHL). At the Arena there has also been concerts and the Ultimate Fighting League held their big event (UFC 218) on December 2, 2017. With two professional teams having all their games at the Little Caesars Arena, as well as other big attended events happening, this gives great exposure to the company’s name. Whenever someone takes a picture and posts that to social media they are experience, but they are also giving exposure to Little …show more content…

Congratulations & see our OFFICAL RULES for more details” (Twitter). That Tweet on twitter got 12 thousand retweets and 15 thousand likes. This activity for Little Caesars helped increase popularity for the pizza chain. On the actual day when the promotion happened it was publicized that Little Caesars was giving out free lunches from 11am to 1pm. This got many people to try Little Caesars product in hoping that the same people would be back again to buy the company’s products. This did cost Little Caesars a good amount of money in giving out all the free lunch meals, but I think overall this was a very smart business move to help generate more future business for the pizza

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