preview

Local SEO Signals Analysis

Decent Essays

How to Rank For Local SEO 3 Packs in a Tough Market If you are doing local SEO in the U.S., Local Angeles is a highly competitive market for furniture vertical. Approximately 2 months ago, I was able to rank for 'Los Angeles Furniture Store' in the 3 pack by pushing it from page 2 and the ranking is still there as of this writing. Below is the information on how I was able to achieve this and I want to share the framework I've been using for a long time. I have a good news and a bad news. The good news is that if you understand the signals framework, you can beat the competition even in a tough market. The bad news is that it will not be cheap to play in this game as it became a game of thrones for the resources. Prerequisite – SEO …show more content…

You need to change how you view the game and play it differently. Checklist SEO vs Moving Target SEO I often get surprised by how many SEO guys think by doing A, B, and C, your effort should yield D. I totally understand that's what's taught by a plethora of courses and coaches. Unfortunately, the equation often fails in this level of competition. If you do A, B, and C, you've just covered the minimum essentials. To play the game correctly, you need to look for ways to augment A, B, and C whenever possible and can't expect the ranking landscape to stay still while you work on your fulfillment. Just like a game of basketball, your opponents are always moving and looking for ways to catch you off-guard. I am not going to list all the to-do list for establishing local relevancy. Please refer to the PDF I've mentioned earlier. Instead, I am going to approach it from a holistic signals perspective called T.R.A.P. The framework states that all signals must be kept at a maximum rate in order to have a shot at better rankings. The website has close to 10,000 topically organized pages indexed, has a growing number of backlinks built from press releases, local directories, and trusted sites totaling over 100,000 off-page properties. It means the website has done a good job of satisfying both on and off-page Relevancy and Authority signal. Unlike Relevancy and Authority signal which can reach a point of diminishing return, Popularity signal is derived from quantity. By

Get Access