M&S AND RIVER ISLAND

A good way to control the risk, Tim Horton uses SWOT analysis, looking for its strengths, weaknesses, opportunities and threats. Strengths and weaknesses are the internal to the company includes reputation, patents, location. Opportunities and threats are the external part of the company which includes suppliers, competitors and prices. External parts are the things that cannot be changed. SWOT analysis uses to maximize the positive influence and minimize the negative influence. When we are looking on the strengths, opportunities are maximized.

threaten their ability to survive. The SWOT analysis is where an organization will find the

A strengths, weaknesses, opportunities, and threats (SWOT) analysis is a situational analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to assist management with planning and course correction (BusinessDictionary.com). Managers can use the results SWOT analysis to determine how competitive the organization is in its industry and to develop an effective organizational strategy. Though commonly associated with for profit organizations, SWOT analysis also are carried out by public institutions such as, hospitals, government agencies, and schools. The County College

Lululemon, a yoga-inspired athletic apparel company for women and men was founded by Chip Wilson in Vancouver, Canada in 1998. What began as a design studio by day and a yoga studio by night, became an independent store in November 2000 (Lululemon Athletica, 2017).

Understanding not only the strengths and weaknesses but continuing to identify opportunities and potential threats is an important first step to building a solid foundation. Refer to Table A1 for a visual of the SWOT analysis. (Mind Tools)

What is a Strength, Weakness, Opportunity, and Threat (SWOT) Analysis? It is very simple actually and something several business use in order to evaluate their success.

A qualitative analysis (QA), on the strengths, weaknesses, opportunities, threats (SWOT), critical success factors (CSF) of the corporation and the overall mission of its success. One of Palmer’s Concrete strengths at the beginning of its conception is experience.

A qualitative analysis (QA), on the strength, weaknesses, opportunities, threats (SWOT), critical success factors (CSF) of the corporation and the overall mission of its success. One of Palmer’s Concrete strengths at the beginning of its conception is experience.

choices. Determine where change is possible. If the organization is at a juncture or turning point, an inventory of their strengths and weaknesses can reveal priorities as well as possibilities. Adjust and refine plans mid-course. A new opportunity might open wider avenues, while a new threat could close a path that once existed. The purpose of performing a SWOT is to reveal positive forces that work together and potential problems that need to be addressed or at least recognized. Before conducting a SWOT analysis, Hill should decide what format or layout he will use to communicate the issues. Strengths are resources that an organization possesses and the capabilities that an organization has developed. Weaknesses are resources and capabilities that are lacking or deficient in an organization; thus preventing an organization or business from developing a sustainable competitive advantage.

Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.

Strengths, Weaknesses, Opportunities and Threats, also known as SWOT, is apart of every business. Businesses must embrace and adapt to SWOT in order to make them successful. This could be by taking constructive criticism through surveys by customers or changing things based on statistics. SWOT is how a business will either fail or prosper, and good businesses know how to use it to their advantage.

SWOT analysis helps you decide your position against your competitors, identifies best future opportunities, and highlight current and future threats. SWOT analysis is an acronym for Strength, Weakness, Opportunity and Threat. Strengths and weaknesses are internal factors that you have within your business on which you have full control whereas opportunities and threats are external factors on which you have no control.

Internal strengths and weaknesses include things such as financial performance, organizational communication, product quality and availability, market share, customer perceptions, human resources, and production facilities and capacity (Ferrell and Hartline, 2014, p. 85). External opportunities and threats consist of things like technology, social trends, government regulations, and economic conditions (p. 85). A company can also determine what competitive advantages it has by conducting a SWOT analysis (p. 85). A SWOT analysis is simple and does not require any special training; however, there are several things that must be done to ensure that the analysis is productive (p. 87). Some of these things include conducting separate analyses for each product-market, identifying any current or potential competitors, sharing information across all areas of the company, looking at issues through the eyes of a customer, determining the causes of each issue, and maintaining separation between internal and external issues (p. 88-92).

SWOT analysis basically entails identifying and outlining the organization’s strong attributes that are helpful to achieving the objectives(strengths); weak attributes of the organization that are harmful to achieving its objectives (weaknesses); external opportune conditions that are helpful to achieving the organization’s objectives (Opportunities); external conditions that are harmful to achieving the organizations objectives(threats). Basically the organization identifies and strategizes on how to use each strength, stop each weakness, exploit each opportunity and defend itself against each threat in order to maximally achieve their objectives.

The first important part of a SWOT analysis is to improve the viability of an organization. SWOT identifies the risk which can arise from future threats coupled with the organization weakness. For example, a pharma company ABC has invested heavily in R& D of existing product where a new competitor is also entering with same product. Then company ABC has to decide whether it is strategically important to deal with external threat or improve the internal weakness. Company ABC can continue the R & D progress to improve the quality of existing product or else can diversify the resource to offer the product at less cost i.e. improving its efficiency. So, SWOT plays an important role in such situation and proves to be a beneficial tool to take appropriate decision of improving the weakness