CHAPTER 6
WEB, NONSTORE-BASED, AND OTHER FORMS OF NONTRADITIONAL RETAILING
CHAPTER 6
Single & Multiple Channel Retail Options Figure 6-1 p. 135
Direct Marketing: Nature, Evolution, and Implementation Figure 6-4 pp. 138-141
9 tips for Devising an Online Retailing Strategy Figure 6-9 p. 150
Multiple Choice - Terminology/Concept
1. A store-based retailer that uses the Web to expand its target market has evolved from _____ to _____. a. single-channel retailing; multi-channel retailing b. mass marketing; concentrated marketing c. differentiated marketing; mass marketing d. independent; a fully integrated vertical marketing system
2. Which of the following is not always an example of nonstore
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a. a duration of under 5 minutes b. a program-length commercial c. use of fringe times d. use of cable or broadcast television
17. Which statement concerning global direct marketing is not correct? a. There is a decreasing acceptance of nonstore retailing outside the United States. b. Outside the United States, annual direct sales are in the hundreds of billions of dollars. c. Eddie Bauer and Lands’ End are among the firms with a significant international presence. d. There are direct marketing trade associations in such diverse countries as Australia, Brazil, China, and Russia.
18. The first step in enacting a direct marketing strategy is to _____. a. define one’s business b. select media c. generate customers d. arrange order fulfillment
19. A prospective consumer who has never been sought before by a direct marketer can be classified as a _____. a. nonregular b. nonrespondent c. new trial d. new contact
Multiple Choice - Terminology/Concept
20. Which types of consumers are most likely to respond to a direct marketer? a. regulars and nonregulars b. regulars and new trails c. regulars and new contacts d. buyers and users
21. Which types of consumers are least likely to respond to a direct marketer? a. new contacts and nonrespondents b. nonregulars and new contacts c. nonregulars and nonrespondents d. nonregulars and new trails
22. The system to process a direct marketing order is referred to as _____. a. outsourcing b.
Most of the information for this market research can be obtained through the U.S. Department of Commerce, International Trade Administration. This specific resource, according to an article posted in the Entrepreneur website, “It is devoted to assisting U.S. companies in international trade. They have a network of approximately 2,500 trade experts in about 70 countries around the world and about 70 cities in the United States.” Other sources that can
The Gospel of Mark has three different endings rather than one known ending like the other Gospels. The other Gospels are easily ended with an ending that fits. The Gospel of Mark is also much shorter than the other ones, but the most important difference is how he chose to begin and end it. There are many scholars giving reasons for how or why this one ended the way it did, and also where they think the correct ending appears. They too have different views, so they must leave it to the readers to decide what they each personally think. The two extra ending that were added have major differences from the original. But with more than one version of the correct ending, it shows there is a problem.
Chapter four examines the methods Jesus used to teach and spread his messages about the Kingdom of God. Jesus’s primary audience was the common people of first-century Galilee, so he had to adopt creative techniques to teach uneducated people about an unknown “fantastic” topic, the Kingdom of God. His strategy was successful; amassing a great amount of followers and started the foundation of modern Christianity. The methods he utilized, includes teaching through parables, debates and including examples with miracles and enacted parables.
The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.
* Market segment: Group of consumers who respond in a similar way to a given set of marketing efforts.
John Mark was the author of the book of Mark in the New Testament. John Mark was traveling companion of Paul and interpreter for Peter in Rome(Harris,2014). It is believed that his accounts in the book of Mark came from oral passing knowledge regarding Jesus from individuals in the area. This word of mouth passing of information is hard for scholars to verify. Some say that John Mark wrote his gospel after the Jewish Revolt against Rome began. Scholars come to ths belief based on the focus on discord towards believers, war and destruction which would bring about the second coming of Christ(Harris,2014). With all the clues and information found in the book of Mark,it is still not known for cetainity who wrote the Gospel. The true author is considered
There are a number of different avenues for marketing products, and choosing the right one to fit the population is essential. One new marketing option that has become popular is online marketing; because it is a new method the effectiveness in the market needs to be examined. Kudler Fine Foods is launching fine wine sales in Brazil and China. The Miniwatts Marketing Group (2011) website tracks Internet access of citizens of different countries, and in the United States 77.3% of the population has Internet access. Brazil has 36.2%, and China that has 31.6% of the population with Internet access. Online interactive marketing would reach a large market share within the United States, but would reach only a small portion of the population in China and Brazil. The recommendation would be to look at other marketing options for those countries.
The homily presented in chapter nine of William Reese’s Christian Theology dives into the theme of ethics. The children’s father created a rule about not seeing PG-13 or R rated movies, but the boys attempted to find loopholes for this rule. Because they created a list of pros and cons and insisted on seeing a certain PG-13 or R rated movie, the father became extreme. He baked some excellent brownies that contained a small amount of dog poop, and he told his children they could see the movie with trace amounts of profanity if they could look past the trace amount of dog poop in the brownies and eat one. The author expresses the theme of ethics in a shocking way by possibly disgusting his readers, but he forces them to look for the underlying message, which is that God wouldn’t want his followers to allow evil in to their lives simply because there is some goodness involved.
Bible Scholar David Garland points to two possibilities as to why Mark’s Gospel is written in a narrative style or form. Garland believes the Gospel of Mark either came from an oral story circulating in the Jerusalem church or it came from a firsthand account of the Apostle Peter. Some bible scholars point to the idea that the Gospel of Mark was narrativized, so it could be heard rather than be read silently. Bible scholar Robert Tannehill believes the Gospel of Mark may even have been collected and delivered orally before it was ever written down. Michael Licona believes if a certain text appears in all three Synoptics, the Gospel of Mark is the most likely source for Matthew and Luke’s accounts. Licona notes that this rule should not be held hard and fast, since Mark may also have been using an oral story while Matthew and Luke choose another source or omitted material where it differs in each of their Gospel’s. The Apostle Peter seems to be the eyewitness account which Mark narrates into a single unified story, which centers around a single central figure Jesus and a group of His closest companions. If the author of Mark was using an oral story to write his gospel from, this would definitely explain its narrative style.
This narrative criticism was completed using online resources, comparative biblical texts including the New King James Bible, New Living Translation, Revised Standard and American Standard Version Bibles. The Gospel of Mark has no authorship specifically mentioned in its book, but is traditionally attributed to Mark ,an associate of Peter, around AD 60-70 , it is also confirmed by Church fathers around AD 140, although there is still some continued question as to its authorship. Written to early Christian communities, most likely Gentile Christians in Rome, based on the explanations of Jewish customs and the reference to Roman time system.
In the beginning Gospel of Mark, it states the coming of John the Baptist to make way for Jesus Christ. In John the Baptist's message he states while he baptizes with water the one to come will baptizes with the Holy Spirit. When Jesus came from Nazareth to be baptized by John the Baptist in the Jordan River the sky opened and the Holy Spirit came upon him like a dove as he was being baptized. God spoke audibly stating that he was pleased with his son. Right after this, the Holy Spirit guided Jesus to be in the desert for forty days, in that time he was tempted by Satan. After John was put in prison. Jesus came to Galilee proclaiming the good news. As he walked along the sea of Galilee he approached Simon and Andrew who he told to follow him.
The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.
According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.
Mark 16: 1-8 reaches its climax in verse 7. Verse 7 contains the message of the angel to the three women to respond to faith and proclaim the resurrection of Christ given by witnessing the divine act by which the stone was rolled away (Dufour, 1974). The angel of God or the young man clothed in a white robe (v. 5) gives a commission to the three women to go and tell the disciples that Jesus Christ will go before them to Galilee. Although Peter is singled out, pointing to his denials of Christ in Mark 14: 68-71, it is important to note that the Easter message was first proclaimed to the three faithful and devoted women of the Christian entourage as pointed out in The Jerome Biblical Commentary (1968). These three faithful women are called to become the first witnesses of the resurrection of Christ and to share the good news with the apostles. Healy (2008) referred to the three women as “the apostles to the apostles” alluding to their commission.
By the end of the 1996 Peterman started considering the expansion of business through retail. But at this time they were suffering from shortage of financial capital and again were in the process of looking for investors. In my point of view, it would be better to choose another way of expansion – E-commerce. Firstly, it would be cheaper and easier to implement; secondly, it has as much opportunity to attract customers as retail stores, that is, it’s also profitable.