MRIAS Gold Seal Case Study

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In accordance with MRIAs Gold Seal Certification requirements, the Compliance Officer Lee Robinson, conducted a compliance audit and evaluation of Millward Brown, Inc. on May 11, 2016. Representing Millward Brown Inc. was represented by, Chief Executive Officer, Mr. Scott Megginson, Vice President Research Operations, Mr. Dave Scott and Chief Operating Officer, Vice President - Research Design and Management, Ms. Sandra Pinchak.
The purpose of the audit was to ensure Millward Brown Inc., as a MRIA member who is an Accredited Gold Seal Corporate Member (Gold Seal) has policies and procedures in place to manager its daily operations in accepting and conducting marketing research studies, and follows the MRIA Code of Conduct. The objectives

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