Macro-Environmental Analysis of US Market
Clothing & Fashion Industry
Demographic Forces
Current Population Size
315,736,331
Population Density
88.08 inhabitants per square mile
(34.01km2)
Population as at 9.33am AEST 25th April 2013 - http://www.census.gov/popclock/ Density - http://en.wikipedia.org/wiki/List_of_U.S._states_by_population_density
Population Distribution
Major City Population
New York-Newark 19.3 million LA-Long Beach-Santa Ana 12.675 million Chicago 9.134 million Miami 5.699 million Washington D.C. 4.421 million (2009)
Map - http://www.census.gov/2010census/popmap/ Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Age & Gender Statistics
0-14 years: 15-24 years: 25-54 years: 55-64
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Just like the skill shortage, the result of this could see manufacturing of clothing move overseas and effect the income of workers. However, there is an opportunity for the clothing and fashion industry to market to these baby boomers, as they move into the empty nest segment with disposable income.
Collective - http://www.skillsusa.org/about/stats.shtml
Occupation
Total Labor Force
154.9
million
note: includes unemployed (2012 est.)
Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Income Statistics
Median Household Income
(2011)
$50,054
The pie chart represents the income distribution of a household. Clothing and shoes account of 2.21% of a persons income. This is the smallest percentage in the distribution. This shows that the United States do not place as much priority on clothing, as it does the other distributions. While expenditure is low, competition would be high, making it a challenge for a new business to expand into the United States Clothing & Fashion industry.
Median Income - http://www.census.gov/prod/2012pubs/p60-243.pdf Stats -http://www.numbeo.com/cost-of-living/country_result.jsp?country=United+States
Socio-Cultural Forces
The United States Culture
The culture of the United States is primarily that of a Western culture, however it has also been slightly influenced by Native American, African, Asian, Polynesian, and Latin American cultures. The impact of this culture on the clothing and fashion
The Victorian Era is well known for puffy skirts and restricting formal garments while the Progressive Era was known for its more flamboyant attire and the World War II Era for its more conservative style to ration for the war. The history of clothing and fashion calls to question its importance in distinguishing identities of different groups of people as well as marking the different stages of the country’s cultural, political, and economic history. How are the different clothing styles reflective of the values and lifestyle of the multicultural United States and more importantly, how did it contribute to the creation of the American identity? 17th century inhabitants of the North American continent exhibited vastly different wardrobe choices
The social-cultural factors creates an important factor for the clothing industry, in which one could encounter, demographic features. Schuttenhelm (2011) has estimated that the world population will increase by 1 billion by 2025 in addition to the United Nations (2015) who expect that the world population of people
We come across many different cultures and fashion in our society. Some may indicate that the culture influences one’s fashion while others may oppose and state that each aspect stands alone. Fashion and culture fall into the following identity categories: chosen and assigned. Culture affects many parts of an individual, in some cases you can determine an individual 's culture by their speech and clothing; in addition to traditions and the environment in which they were raised. Whereas fashion may be impacted by culture and tradition, but it may also not interact with culture at all.
city like Washington D.C. or Los Angeles California but it’s a considerable number for a
Wood (2014) asserts that dilution of cultures is gradually taking place as the Native Americans are influenced by these misrepresentations to forget their traditions and the loss of these traditions can become a reality. Native Americans have a rich history and their cultures are important to the Americans thus losing them will be catastrophic. Besides, Native Americans are jeopardised in economic aspect as fashion are only deemed trendy with a white model. The fashion industries in American heavily invested on white models even when the fashion belongs to another culture hence resulting in loss of economic opportunities for the Native Americans (Schopf, 2016). The problem and its consequences arise from cultural appropriation are thought-provoking and finding a solution is
First of all, the amount of clothing in the United States that had been purchased from other countries has been increasing in great numbers. Most clothing in America was made in America until the 1970’s when clothing from outside countries started becoming more common. This happened because labor costs were much cheaper in other countries than in America, causing the products from those countries to also be much cheaper than those made in the United States and retailers were gaining better profits. The minimum wage in the United States is $7.26 per hour, while in China the average clothing factory worker earns $1.26 an hour and $0.52 in Cambodia. By 1990, of all the clothing sold in America, fifty percent were made in America- which has
In this article, Barenblat outlines some of the key reasons as to why fast fashion is detrimental for women and the environment. The author supports her claim by suggesting fast fashion is expensive for the planet, encourages young women in poverty to work in sweatshops, and leads to million tons of landfill each year. This information in the article is useful because it provides relevant statistics on the damages caused by the clothing industry.
For an example the baggy pants and long t- shirts came from the culture of hip hop. Without Hip Hop, we wouldn’t have a lot of he fashions
The clothes that Americans buy demonstrate what kind of person they see themselves to be. Fashion gives the American society a reason to go on and be creative. Pertaining to their lives individually, fashion describe who they are as a person. It can show if a person is high maintenance, casual, flashy or just indifferent. In both society’s Black and white were formal colors.
1. Did you know that aesthetics and recreation plays a tremendous role in the American way of life? In particular, sports and clothing affects our interests as citizens and this paper will enlighten you on some of the reasons why. This paper will cover sports and clothing as how they relate to and how they affects the American Culture. To get an understanding as to how the two affect America, let us start with the sports.
Although the Chinese apparel manufacturers would lose profitability due to rising cotton prices and competition from emerging countries, they stand to gain the most from the removal of U.S. quotas and tariffs. According to the author, in 2007, 95% of the 20 billion garments Americans made were purchased overseas. Due to U.S. trade barriers, China’s share of the U.S. apparel import was only 30%. Once these barriers were removed, Chinese apparel would flood the American market due to their low cost and dominance in garment manufacturing. Experts predict that China could eventually supply 85% of U.S. apparel. As they increase their market share in the
Change is a theme that is ever-present in our culture and society. Often this change is reflected in the dress of its people. From the fashionable silhouettes of the 1920’s to the colorful 60’s, hip-hop look of 90’s up to the modern twist of today, social change and change in fashion has, in theory and practice, been linked. According to ask.com, Fashion can be defined as a prevalent style by a particular group at a particular time, and, therefore, may be linked to a specific cultural and historical context in which there is general acceptance of a given style or look
The definition of culture is a particular society that has its own beliefs, ways of life, art, etc (Merriam-Webster). America is thought to be somewhat of a culmination of many different cultures with origins spanning across the globe. However, Americans are more likely to accept and adapt to some cultures more than others. Factors that contribute to this adaptation are geographical location, social adoption, and most importantly, how good of a relationship the United States has with the culture's host country. This adaptation is called cultural diffusion.
Crisis in America profoundly affect what people wear, what they buy, and what they desire. The diversity of the American population, politics, and economic status is reflected in fashion. The changes in fashion are motivated by culture and political events. It could be seen as a tool of self-expression. Fashion can boast one’s self-esteem. Who doesn’t like to go shopping when feeling low? It allows you to present yourself to the world on how you want to be viewed. Fashion allows the celebration of America’s diversity. In this report, it will deal with the political crisis of the 20th century in the United States and how it is reflected in her fashion.
The first factor that contributes to cultural assimilation is that people throughout the world are influenced by the western fashion. Clothing companies like H&M, Forever 21, American Eagle, Aeropostale, Hollister, Express, and Abercrombie have global markets that portrays what we known as the American style. In the United States women’s of any age are attracted to fashion trends, even though it might go against their own culture. Immigrants in the United States are influenced by Western fashion. For example, my friend Beyza used to wear a hijab before moving to New York. However, when she came to the United States, she stopped wearing the hijab. Beyza comes from Turkey, where