Macro-Environmental Analysis of Us Market

3959 Words Jun 23rd, 2013 16 Pages
Macro-Environmental Analysis of US Market
Clothing & Fashion Industry

Demographic Forces

Current Population Size
315,736,331

Population Density
88.08 inhabitants per square mile
(34.01km2)

Population as at 9.33am AEST 25th April 2013 - http://www.census.gov/popclock/ Density - http://en.wikipedia.org/wiki/List_of_U.S._states_by_population_density

Population Distribution
Major City Population
New York-Newark 19.3 million LA-Long Beach-Santa Ana 12.675 million Chicago 9.134 million Miami 5.699 million Washington D.C. 4.421 million (2009)

Map - http://www.census.gov/2010census/popmap/ Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html

Age & Gender Statistics
0-14 years: 15-24 years: 25-54 years: 55-64
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Just like the skill shortage, the result of this could see manufacturing of clothing move overseas and effect the income of workers. However, there is an opportunity for the clothing and fashion industry to market to these baby boomers, as they move into the empty nest segment with disposable income.

Collective - http://www.skillsusa.org/about/stats.shtml

Occupation
Total Labor Force

154.9

million

note: includes unemployed (2012 est.)

Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html

Income Statistics
Median Household Income
(2011)

$50,054
The pie chart represents the income distribution of a household. Clothing and shoes account of 2.21% of a persons income. This is the smallest percentage in the distribution. This shows that the United States do not place as much priority on clothing, as it does the other distributions. While expenditure is low, competition would be high, making it a challenge for a new business to expand into the United States Clothing & Fashion industry.

Median Income - http://www.census.gov/prod/2012pubs/p60-243.pdf Stats -http://www.numbeo.com/cost-of-living/country_result.jsp?country=United+States

Socio-Cultural Forces
The United States Culture
The culture of the United States is primarily that of a Western culture, however it has also been slightly influenced by Native American, African, Asian, Polynesian, and Latin American cultures. The impact of this culture on the clothing and fashion