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Managerial Economics and Its Application in Banking Sector a Case of Nmb

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INTRODUCTION DEFINITION OF TERMS Managerial Economics Is a branch of economics that applies microeconomic analysis to specific business decisions. It bridges economic theory and economics in practice. Managerial economics provides a set of tools, techniques, methodologies, guidance and insights that can help in making better and value-adding decisions in business and for analyzing decision problems and developing criteria for choosing the best possible solution to problems. Consumer Behavior Is the study of how individuals, groups, and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and wants (Kottler, P; Keller, K.L. 2009) Consumer Behaviour Referred to as the study of when, why, …show more content…

From 1st February, 2010 National Microfinance Bank has introduced new tariff guide whereby for the first time NMB charges Tshs 50/= for Teller withdrawal fee and Tshs 100 for ATM mini statement. Demand Analysis Refer to the demand theory as want, need or desire for a product backed the money to purchase it. Due to high demand of consumers, the bank has been forced to add some products to meet the consumers’ demand. Up to 1st January, 2010 the bank has over 134 branches all over the country, 276 ATMs and different product and services. Some of the new products and services which introduced to meet the consumers demand were as follows. NMB Junior Account Is the account whereby a customer can get extra bonus above normal interest rate, no service fee, quarterly interest payment and it encourages savings for future use. NMB student Account As the bank seen the high demand of students to save their money they decided to open NMB student Account. By looking in their earnings they put affordable opening balance of Tshs 2,000/= only. Many students now opt for this type of account. Money Transfer Is the transfer of money through mobiles phone. As today world is more advanced in technology, bank decided to introduce this service to meet the customers demand. Customers can be able to view their balances, recharge their mobiles phone, transfer of money through ATM and Mobile Banking. This product is of high demand

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