Manifestations Of Mass Culture In The 1950s

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Manifestations of Mass Culture in the 1950’s such as Consumerism, Suburbia, Materialism, were seen as a new prosperity combined with a “buy now pay later” attitude began in America. These manifestations were realized primarily as new forms of entertainment were disseminated to the American public through TV. 76 million Baby Boomers born between 1946 and 1964 provided the largest generational market in American history. Marked by the end of World War 2 and bolstered by the emerging prosperity of this period a number of mass media fueled phenomenon began to grow into existence. Television, Suburbia, and Materialism lead the way for aspired to lifestyles of the American Masses. Arguably most important of these three was TV in that it provided the medium by which practically all of the manifestations of Mass Culture were disseminated among the populace. Affordable by most, by 1960 ninety percent of American households owned a TV. Supplying the medium by which both the markets and the supply side of the American economy were watching and capitalizing on, recreated and revolutionized much of the American economy. Most TV programing in the late fifties and early sixties was generally conservative and projected mainstream traditional American values. By pleasantly creeping into homes with this mainstream methodology TV became an institutional mainstay and a necessity of the American way of life. From overnight fads to religion, many new products were entering mainstream

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