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Market Analysis : Saudi Arabia

Decent Essays

Market analysis summary
Among the countries in the Middle East, Saudi Arabia contains some of the largest markets with over 27 million consumers and several global enterprises. Saudi society is often described as young, dynamic and affluent which often cause rapid growth in several sectors. It has the world 's 19th largest economy and the region 's highest influx of FDI. Public-private partnerships are not uncommon in the Kingdom which allows many avenues for venture capital funding. Furthermore, public expenditures on education is around 5.8 percent of the country 's GDP which is the highest among the Middle Eastern countries. Although the societies in Saudi Arabia have very different cultural and market norms than Western countries like …show more content…

Couples with a high level of education in Saudi Arabia tend to give more recognition and awareness of the woman’s role in the family. Also, women with higher levels of education in Saudi marriages tend to have stronger influences on purchase decisions and are often willing to pay more for quality, comfort, convenience and mobility childcare services. Age and social class are also important factors to take into consideration when analysing this market. Across the Saudi Arabian market there is a direct correlation between the social status and age of working couples and the preference for convenient goods and services. In particular, as Saudi Arabian women get older in age they tend to seek and prefer products that give them more comfort and a better quality of life. Research has shown that there is a strong sense of cultural unity in Saudi Arabia which means that members of the same social group tend to live in the same area and use services that reflect their social status. In a major city like Riyadh, young entrepreneurial couples in the middle to upper social class will likely gravitate towards the services offered by Canada Experts Daycare since it offers a more convenient and better quality of life.
5.2 Target Market Segment Strategy
In order to establish consistent and reoccurring revenue streams, the company needs to establish a client base that is comprised of mainly full-time and some part-time working couples. These

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