Market analysis summary
Among the countries in the Middle East, Saudi Arabia contains some of the largest markets with over 27 million consumers and several global enterprises. Saudi society is often described as young, dynamic and affluent which often cause rapid growth in several sectors. It has the world 's 19th largest economy and the region 's highest influx of FDI. Public-private partnerships are not uncommon in the Kingdom which allows many avenues for venture capital funding. Furthermore, public expenditures on education is around 5.8 percent of the country 's GDP which is the highest among the Middle Eastern countries. Although the societies in Saudi Arabia have very different cultural and market norms than Western countries like
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Couples with a high level of education in Saudi Arabia tend to give more recognition and awareness of the woman’s role in the family. Also, women with higher levels of education in Saudi marriages tend to have stronger influences on purchase decisions and are often willing to pay more for quality, comfort, convenience and mobility childcare services. Age and social class are also important factors to take into consideration when analysing this market. Across the Saudi Arabian market there is a direct correlation between the social status and age of working couples and the preference for convenient goods and services. In particular, as Saudi Arabian women get older in age they tend to seek and prefer products that give them more comfort and a better quality of life. Research has shown that there is a strong sense of cultural unity in Saudi Arabia which means that members of the same social group tend to live in the same area and use services that reflect their social status. In a major city like Riyadh, young entrepreneurial couples in the middle to upper social class will likely gravitate towards the services offered by Canada Experts Daycare since it offers a more convenient and better quality of life.
5.2 Target Market Segment Strategy
In order to establish consistent and reoccurring revenue streams, the company needs to establish a client base that is comprised of mainly full-time and some part-time working couples. These
Saudi Arabia is one of the most conservative Islamic states. The Islam is the religion that dominates all aspects of the citizen’s lives. The Islamic interpretations effects the politics, economics, businesses, and communications with other nations. For instance, Saudi Arabia and The United States have different views
The Islamic religious beliefs are used to shape the developing children in the country. The children in the Saudi grow in an environment where business is integrated business with the religion.
Saudi Arabia is the 13th largest country in the world and has a population of 27,752,316 as of July 2015 according to the Central Intelligence Agency (CIA). The majority of citizens are Sunni at 85-90% and 10-15% are Shia. According to OPEC, Saudi Arabia has 22.1% of the worlds proven oil reserves. The 2nd largest oil reverses in the world, only second to Venezuela. Saudi Arabia has an oil-based economy with strong government controls over major economic activities. The petroleum sector accounts for roughly 87% of budget revenues, 42% of GDP, and 90% of export earnings. 2014
Women should have the same rights as men. Women are capable and self-sufficient. In Saudi Arabia, women are being oppressed in every aspect of their lives. They lack educational equality, fair laws, the rights of their personal lives, and equality in the workforce. They deserve the same freedoms and the right to pursue happiness just as much as men.
It is noted that the educational life in the Kingdom and the United States are the same in some issues such as the way of spending in education by the government. The students have the freedom to choose their school and educating the people with special needs are the same in both countries, but there are differences between Saudi Arabia and United States in the terms of the attitudes of administrators towards education, stages of education, the rate of literacy and the discrimination between the students due to
Israel and Saudi Arabia are two countries in close proximity to each other, yet seem to be different in almost every metric. Saudi Arabia has a $744 Billion GDP, while Israel only $290 Billion (The World Bank), yet when breaking the GDP into GDP per capita, Saudi Arabia lags behind Israel at with a GDP per capita of $25, 961 whereas Israel is at $36,051. Israel and Saudi Arabia both became economic powerhouses of the Middle East, while remaining vastly different from each other in terms of their institutions. Their histories are unique, illustrating various ways a country can develop.
On 5 June, Saudi Arabia, the United Arab Emirates (UAE) and Bahrain severed relations with Qatar. How did it started? The underlying tensions between Qatar and three of her Gulf neighbors have been visible for two decades. This is a region largely of absolute monarchs - kings or emirs - who have in common a very firm grip on politics at home, to head off any dissent which could represent a threat to their individual regime survival. But the emir of Qatar pursues a series of policies which simply don't fit into the rigid orthodoxy expected by most of the others, notably Saudi Arabia, the superpower of Sunni Islam. His unconventional foreign policy is a threat to Sunni solidarity, particularly because the emir and his ministers promote
Qatar, a country located in the Middle East by Saudi Arabia and the Persian Gulf, has a thriving economy due to the vast amount of oil and gas reserves located along its vast coastline. Although there are actually only 250,000 native Qataris living in the country, they have an average income of $400,000 each. Gross domestic product, which is considered the total amount of goods and services produced in a country over the course of a year, is measured at one hundred and ninety-eight billion in Qatar (Economy overview: Qatar). Qatar essentially constructed urban and industrial projects around major oil refineries and seaports. Surprisingly, this country, which has a total population of 2,123,160, is uniquely prospering due to revenue from
Education is recognized as an important factor in the development of any country regardless of the country’s culture. Such as, most governments in the world have committed large amounts of capital towards the education of their people. There are obviously many similarities between the education systems in the two countries but this paper focuses on the differences. The education in the US offers a different experience than in Saudi Arabia. Much of the differences, are occasioned by the different cultures that the two countries have. There are many differences between studying in Saudi Arabia and studying in the United States, such as language in the education, environment, clothes worn in school, the education systems, and choosing elective classes.
The three tallest buildings in Saudi Arabia are the Al Faisaliyah Complex Tower, the Kingdom Center Tower, and the Mecca Royal Hotel Clock Tower. These three buildings are remarkable in their construction, and represent the building boom that has besieged Saudi Arabia over the past decade. Each of these buildings is new, with the Al Faisaliyah Complex the oldest of the three and finished in 2000. The Mecca Royal Hotel Clock Tower is the newest and was completed in 2012. These three buildings are icons of the modern Kingdom of Saudi Arabia.
As previously noted, universities in Saudi Arabia offer two types of education: traditional Islamic and Western-oriented. The Islamic University of Medinah and Imam Muhammad bin Saud Islamic University focus on Islamic law, Quranic studies, Arabic language and social sciences.
In order to determine the type of consumers that your business wants to develop a business relationship with we must first develop a target market to determine the type the segment of the population in the area that would be interested in the type of business that you offer. I believe that developing a marketing penetration strategy coupled with a market development strategy would give the company an advantage in evaluating the current market risks and opportunities in order to position the business in the best possible entry into the market. Moreover, by conducting marketing penetration strategy we would be able to current customers that the competitors in the area are servicing. Additionally, we would utilize a market development strategy would allow us to analyze the segment of people that either decided not to buy your competitors products or have not thought about the benefit that this service would provide them by purchasing this type of service.
Certainly, Saudi Arabia had shown a remarkable improvement in its overall health indicators including life expectancy at birth, infant mortality rate, maternal mortality rate, immunization level and infectious disease (3). The
In July of 2014, the most important events of in the history of financial market in the GCC (Gulf Cooperation Council) has been announced. Saudi Arabia has approved to open its equity market to direct foreign investment and CMA has drafted rules for Qualified Foreign Institutions. Its equity market (Tadawul) valued around USD 530 billion and which will open an opportunity for the largest global investment funds to inject their funds into one of the most lucrative emerging markets. However, once the announcement hit the news, Tadawul market index hit the 10,000 point for the first time in six years as the market react with optimism over the news. The Saudi Stock market was limited to Saudi and GCC investors only and for those outside of the region, their only way of investing is through swaps and mutual funds (Butt, 2014). However, different institutional investors either in the region or globally has received the news with optimism for long-awaited golden opportunity as the biggest economy in middle east has opened its door to qualified institutional investors. Bassel Khatoun, the head of MENA equities at Franklin Templeton Investments said "As the largest equity market in the Middle East and North Africa, this will certainly put the region back on international investors ' radar and is likely to be transformative for regional equities,” Also some analysts thinks that Saudi Arabia could be similar to China’s qualified foreign institutional investor plan when the Chinese
The Middle East and Saudi Arabia are an emerging market with a great potential. The consumer patterns are changing and the special local conditions are becoming more and more erased. The Middle East is changing towards a more global environment and their consumer patterns are shifting towards