Market Opportunity Analysis: Coach Inc. Essay

Coach Incorporated Analysis In this portfolio project assignment there will be an analysis of Coach Inc., which has a company ticker symbol of COH, and a close competitor Michael Kors Holdings Limited, ticker symbol of KORS. First, there will be a review on the ratio analysis on the results and rationale for the items selected. Second, there will be a horizontal and vertical analysis for Coach Inc. on the income statement and the balance sheet. Third, there will be a review of at least four items

Introduction Coach Inc. has been in business since 1941 when it was started out as a family- run workshop in a Manhattan loft where six skilled workers made hand-crafted leather goods. The skills of these people came had been passed down for generations and soon consumer came to invest in the high quality and uniquely made goods. The company started out by selling small leather goods, but in the 1960s, introduced cowhide purses that we know today as their trademark. Business Plan Since the beginning

External Analysis Coach Inc. operates in the luxury goods industry where it sells high quality leather handbags, accessories, and other leather products. The scopes of the products within this market are rated high in their “quality, style, and value” (Gamble, 2015, Page 71). The qualities of these luxury goods are rare, desirable, hard to replicate, and have a strong brand reputation. Firms within this market choose to compete domestically, in North America, and globally, in Europe, and

B. External Analysis Coach Inc. operates in the luxury goods industry where it sells high quality leather handbags, accessories, and other leather products. The scopes of the products within this market are rated high in their “quality, style, and value” (Gamble, 2015, C-71). These qualities of the luxury goods are rare, desirable, hard to replicate, and have strong brand reputation. Firms within this market choose to compete geographically in countries North America, Europe, and more recently

The Coach brand is one of the most recognized brands in both North America and overseas in targeted international markets. Coach Incorporated markets a lifestyle to a loyal customer base. At the same time they provide consumers with fresh, compelling, and innovative products that are extremely well made at an attractive price. (Coach Incorporated, 2015) We note that in their responses to customer demands for both fashion and function, Coach Incorporated offers various styles and product categories

2000, Coach Inc.’s net sales had grown at a compounded annual rate of 26 percent and the stock price had increased by 1,400 percent due to a strategy keyed to a concept called accessible luxury. Coach crafted the accessible luxury category in women’s handbags and leather accessories by differentiating themselves on price, but matching competitors on styling, quality, and customer service. The accessible luxury strategy mirrors a focus (or market niche) strategy based on low costs. Coach concentrates

OF THE BOARD OF COACH INC. FROM: NICOLAS GRACIA SUBJECT: RECOMMENDATIONS CONCERNING THE COURSE OF ACTIONS FOR AVAIABLE OPPORTUNITIES DATE: 11/10/15 CC: SUMMARY Coach Inc. is an American Luxury goods company that became a publicly traded company in the year 2000. The company has been able to improve their market share by using their accessible luxury strategy. The company has the ability to be aware and assess the needs and preferences of the consumers. Coach has the opportunity to increase their

Case Analysis: Coach Inc. Executive Summary The following is an analysis of Coach Inc. The company designs and markets both men and women bags, apparel, and accessories. Coach was founded in 1941 by Miles Cahn and was sold to food and consumer goods producer, Sara Lee, 44 years later. Today, Coach is among the best-known luxury brand that focuses on matching key luxury rivals in quality and styling while beating them on price (Thompson A., Peteraf, Gamble, & Strickland

Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Executive Summary Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Company History ▪ Founded in 1941 by Miles Cahn, a leather artisan, who began producing women’s handbags; simple in style and resilient to wear and tear. ▪ Even after 40 years of business, coach was able to grow at a steady rate by setting prices about 50% lower than most luxurious handbags, adding new models and establishing accounts with retailers

2 Coach Inc. was founded in 1941 as a small family-run workshop in a Manhattan loft. With the joining of Miles & Lillian Cahn, Coach Inc. was able to innovate a process to make more flexible, superior and softer leather for the leather goods. Later on, Bonnie Cashin joined Coach as creative head to design handbags for Coach (Coach Ltd Annual 10K report P.2). With the help of the revolutionized product 's design, Coach started to develop a better reputation. In 1985, Sara Lee bought Coach Inc. and