Marketing Analysis : Southern Charm Boutique

Pretty Lady Shoes Boutique is located in Augusta, Georgia. Their doors opened in spring of 2010, by Monique Thurmond. The unique boutique offers customers a large range of exotic heels, matching shoe sets for mother and daughters, matching handbags for each pair of shoes, while relaxing in an elegant setting and able to sip wine or sparkling grape juice. There is also a jewelry case with very unique selection of accessories. The mission statement: This is the ultimate shopping experience for the average working woman. The owner picked the perfect location and the landscaping is like no other.

Thomas Sabo’s target market for the Charm Club range is broad due to the elegant simplicity, timeless quality, and cost affective nature of its jewellery pieces. The target markets include the following:

Our brand is synonymous with the finest quality in Classic, Traditional, Contemporary, Urban, and Original American Made Modest Fashion.

Morrison’s is a food retailer which was established in 1899. Morrison’s started off as a stall at a local market in Bradford run by William Morrison and has since grown to be the UK’s fourth largest food retailer. Morrison’s aims to, “attract, motivate and develop people to ensure that Morrison’s becomes the ‘food specialist for everyone’”. In addition to Morrison’s being a supermarket it also offers a range of other services; cafés, recycling, dry cleaning, photo printer, petrol station and pharmacy. Morrison’s is highly customer orientated as they try to provide the best service to their customers by providing them with high quality and reasonably priced items.

The Classic Jewelry Wardrobe for the Southern Girl is all available to you at Goldstein's. At Goldstein's we have a wide variety of options, ranging from your daughter’s first pair of quality earrings, to your grandmother’s new favorite ring - that is after you gift it to her for Christmas this year!

Black Diva beauty Supply will be selling retail cosmetics, toiletries and personal grooming products with products and services specifically targeted to the Montgomery community. Additional market item will be the hospital scrubs and uniforms since the area is surrounded my nursing homes and hospitals with 98% of the employees are female.

Southern Belles is a female empowerment group. Their mission statement is to support athletics and does community service on and off campus. A Southern Belle is a female from the south that has beauty, charm, style, and is intelligent. On AAMU campus you do not necessarily have to be from the south to join the clubs. Southern Belles goes to all the athletic games sit in the front row while wearing hats and looking nice and presentable. The skills I will hope to join from this organization is better etiquettism, social habits, and demeanor skills. This organization can help me with my career by having correct manners and my appearance to certain

The South is a culture all of its own. Known for its fried food, college football, and country music, one cannot help but fall in love with this distinct culture. Residing within the already unique South is a group of even more unique college-aged girls. These girls are often referred to as the Preppy Southern Belles. All though these Belles are materialistic and sassy, there is a part of every girl that dreams of fitting this mold.

Southern Style is a family restaurant that will offer down home cooking with a southern style. Southern Style will be based on locals that are made up of various cultures and ethnic backgrounds and that will be

Southern hospitality has been a well-known quality for many decades. What is southern hospitality? Southern Hospitality is “old-fashioned” etiquette - respect, courtesy and selflessness. The Bible commands Christians to be hospitable. The Southern United States shows this character trait very well. I have realized the importance of hospitality though personal experience, learning about the Civil War, and reading To Kill A Mockingbird.

Best Buy is electronic retailer that has brand names under 11 brand names in the United States. The company also has services in Canada, China, Europe and Mexico. It specializes in selling technology and entertainment products and services. The company became successful by using a low cost strategy and high cost customer service practices. The company has a lead market position because of its differentiation strategy, its brand names that are reputable and the many series of acquisitions.

The women's apparel market is highly competitive. With the launch of a new active-wear line from Harrington Collection's, more and more competitors will start to realise the potential value in in producing an active-wear line of their own. The active-wear market is growing so rapidly (expected to double turnover from 2007 to 2009), that eventually all of Harrington's competitors would likely be expected to launch a line of their own, relying on existing brand loyalty and high-scale advertising campaigns to capture market share and move units.

The U.S. women’s apparel industry market is mature, given that the average growth rate from 2005 to 2007 was 4.66%. Within the industry, there are 6 categories of clothing in which companies compete: haute couture, designer, bridge, better, moderate, and budget. Each category targets customers with different needs and different price ranges, with haute coutre and designer clothing ranging upwards from $10,000 and moderate

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2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.