Marketing Information System

1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing information system is a management information system designed to support marketing decision making. Trend in the marketing environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems, marketing intelligence system, marketing research systems, and analytical systems. The information flows to marketing managers to help

* A marketing information system is a management information system designed to support marketing decision making. A system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis.

| MIS is a tool that assists executives and the general workforce in performing any tasks related to the processing of information. MIS and business systems are especially useful in the collation of business data and the production of reports to be used as tools for decision making.

An MIS is “an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions” (Perreault et al., 2009, p. 202). By implementing an MIS Kudler Fine Foods will be able to gather marketing information at the touch of a button and make better marketing decisions in a timelier manner.

This memo will discuss ways that technology can be used to improve this organization’s performance. Additionally, it will consider the optimal methods for expanding the business’s online presence to include online sales. This will include information on how to incorporate intelligent systems and security features to guarantee that customers’ interaction with the new system will be positive. This memo will also analyze this business’s current and anticipated technology and information systems and provide option for other technologies or information systems that will be beneficial for the company. In discussing these options, information will be included to show how the options will advance or improve the business and enhance our customers’ experience.

2. Management Information Systems is a system that contains technology, information, and people, which are used to resolve business problems, such as the price of a product or other problems.

* Though integrated marketing communications is further than just an advertising movement, the bulk of marketing dollars is used up on the creation and division of advertisements. Therefore, the greater proportion of the research budget is also exhausted on these elements of the campaign. The researched elements can be applied once the marketing pieces have been tested: letterhead, logistics, customer service training etc. to complete the IMC cycle

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Management information systems, also known as MIS, are computer systems that direct business and organize operations or files. Many people wonder why

The Costco Wholesale Corporation is one of the leading wholesalers in the world; it operates a chain of membership warehouses globally. The company offers products quality, brand name merchandise at lower prices than are normally found at conventional wholesale or retail sources. The warehouses are designed for small businesses and individual uses.

Information management (IM) is the collection and management of information from one or more sources and the distribution of that information to one or more audiences; is also particularly critical to businesses that work in conjunction with other businesses, so the two must share information with, or transfer information to, each other. In addition, businesses with more than one department or unit can use the MIS to compile information in one central location, thereby preventing information loss.

The purpose of this report is to explain what “Management Information Systems” (MIS) is. This report will discuss how management information system helps different departments in an organization. The functions and advantages of using MIS will also be examined in this report.

A Marketing Information System can be defined as 'a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis' (Jobber, 2007)

The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking

There are very many types of information systems. Classification of information systems follows the organizational levels in which they are used or installed for use. For instance, there are management information systems; some of which will be covered in this project report. Management information systems (MIS), helps businesses meet their business objectives. Almost all organizations and businesses today use management information systems; be it large, small, startup or an established multi-national. This is for the sole reason that information systems have evolved from just being a tool to gain competitive advantage for businesses, to a vital tool, a necessity in the digital age we live in. Management Information Systems help managers make better-informed decisions and communicate with their superiors, as well as with all the stakeholders in the businesses their organizations are involved in.