Marketing Mix

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

Marketing is a business process that is central to the business performance as it addresses the largest aspect of the company’s competitive advantage in the market place. Business needs to anticipate consumer behaviour through market research and meetings the needs and wants of the consumer. The success of marketing depends on the 7P’s of marketing: Product, Price, Place, People, Process and Physical evidence.

Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the

Marketing is used all the time with every business, from local corner shops to International supermarkets. Marketing is the process of promoting and selling a business’s products or services, it consists of four main elements: product, price, place and promotion. The marketing objectives of a business are the goals set by an organisation while promoting its product or services to potential customers.

Broadly speaking, in order to maximise profits, different firms use distinct tools to perform strategy and decisions, such as SWOT analysis, PESTEL analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not correct. The aim of the essay is to analyse elements of the marketing mix. Initially,

Every product and service fulfills a need. Marketing begins from carrying out a survey to find out if people really need the service. This is very important. A lot of marketing fail because useless services or products are being marketed. People have gone into business based on only perceived needs. If you go into production because you only perceived a need, your marketing may not work.

The need for immediate profit is not a pressure. The product is promoted to create awareness. If the product has no or few competitors, a skimming price strategy is employed. Limited numbers of product are available in few channels of distribution.

Groups When we clicked the Create button Access assumed we desired to create – within our Person database – another database – which is called a Table. You’ll notice that at the top of the above image that the Table Tools and Datasheet Tabs appeared to assist you. The Ribbon below these Tabs is composed of Groups of selections you’ll use to assist you as you create your Table. We’ll be working with these Tabs/Ribbons throughout this tutorial. In the lower portion of the above image you’ll see selections that indicate we are creating a new Table. On the left of the Table Tools-Datasheet Tab/Ribbon you’ll see a View button. Click the View button.

3. Most companies have identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

Marketing has such high importance because potentially everyone is a customer. The Customers needs or wants for products and, or services are what determines their consumption. A need is a personal requirement, a state of felt deprivation. Needs, can be physical, social and self-expression for example needs for food, water, clothing and safety.

Business marketing is the heart and soul of any business and happens to one of the main

The most important function of marketing is that it helps the organizations around the world to differentiate their products in an increasingly global marketplace with the ultimate aim of a permanent share in the market and winning and retaining the hearts of the present and prospective customers. Inspite of all what

The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, “The Concept of the Marketing Mix”. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http://www.quickmba.com/marketing/mix/ advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingrediThe 4 P’s of Marketing ents into the four categories that today are

Business today must have some sort of marketing in their corporate strategy because it is a very vital part of the corporate plan. They say the Marketing is a business philosophy, and for the business to survive the customers wants and needs must be met, and that is not just a job for the marketing department. Granted the role of Marketing is a separate entity from the rest of the jobs within the company however Drucker (2013) states that “This just cannot be left solely to the marketing department”. (Drucker, 2013)

The process of offering and advertising a product or facility to the buyers is known as Marketing. It plays a vital role in a business’ progress. If the marketing is not done well, the finest commodity which a business has to offer will not sell to its potential in the market leading to low sales and shutting down of the business. If the product is marketed well and is visible to the target market, it has more opportunity to be sold and generate more sales (Leventhal, 2005).