Marketing Plan Example

Foreign and domestic tourism is an important component contributing to Australia’s economy. The major tourist attraction sites in Australia include the coastal towns of Melbourne, Sydney, Brisbane, Perth and Adelaide. The nation is known worldwide for beautiful tourist attraction sites such as the Great Barrier Reef, the Sydney Opera House, Outback- a vast interior wilderness desert and wild sanctuaries like kangaroos and duck-billed platypuses (Buckley, etal, 2000, pp.27-45).

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

Australia is a leading destination for Japanese tourists, especially those who are willing to learn English. According to Purnendra.J (1997:212), the Japanese hold the largest percentage of tourists in Australia. Japanese tourists mainly visit Australia to experience the

Despite the sharply negative shocks, Australian tourism continues to deliver its services where we have witnessed an increase in tourism expenditures of 5% from 2010 and recently FLT had enjoyed a remarkable growth to become a

     In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).

The languages available for this measure include English, Spanish, Portuguese, French, Hindi, Finnish, and Greek.

The local family is the major segment of what target markets we are trying to grasp. To increase profit, we can not only focus on the visitor. Locals are a really big piece of cake in the industry. Although it's single market, we will expand it if this new product goes well. These families might be working parent who have no time in children's vacation. This situation is turning commonly seen for the past few years. Then, the flexible start date will be attracted. Also, Privacy is strongly emphasized with no driver and tour guide in the trip. Some families can enjoy their time without any disturbance. These families are the type we are targeting in the developed

Visitors from these countries predicted to have more than double in the coming years as well as double of their spending in travel. This is a good opportunity for Australia tourism industry to enter into the five market in order to boost the tourism in Australia. People in five of these countries are going up to middle class with the rising of spending which the growth of travel out of their countries can be foreseen. So, we will need to find out and know the demographic, psychographic, economic condition, political and environmental of these countries, as they are all different. Through the partnership of Tourism Australia and UNWTO, they hope that the related sectors are able to understand more about the five-targeted countries in Asia and gain competitive advantage through the report that has been

It is very important to be able to interpret the different means of communication in international marketing. In America, we sometimes take for granted the display of

Spanish is the predominant language in Latin America. This simple fact indicates a massive revenue stream for this market. Moreover, a review of the Internet usage and growth demonstrates impressive opportunities for revenue growth. Spanish speakers account for approximately 7 percent of the world’s Internet population, but their proportion of Internet users is disproportionate. This disproportion further emphasizes that the Latin America Internet market offers mammoth revenue possibilities for Xavier Derico Consulting.

For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.

Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfill the needs of a larger consumer market. Canterbury renovation offers bathroom fittings, mirrors, bedroom fitting and decorative items to its customers. The analysis of each of the aspect of the company overview is provided under the following heads.

It will be of great benefit to learn the preferred form of communication of the people we will encounter. Many of us will not have business dealings with those from other countries, but it is important to know that even in our day to day contact that others may perceive our form of communication differently than we intended. We also may perceive others communication in a way other than they intended.

Innovative culture: Les Mils innovative marketing ideas such as, popular fitness classes and 24-hour services has set them apart from competitors and allowing them to charge more for memberships.