Marketing Plan For A Bakery

For this discussion, I have chosen a company that’s a lunchtime favorite in my office—Panera Bread Company, a steadily-growing national restaurant chain headquartered in Sunset Hills, Missouri. Ron Shaich, the creator of Panera Bread, joined with partner Louis Kane, the founder of the bakery-café chain Au Bon Pain Co., Inc. (ABP). In addition to ABP, Mr. Shaich started a “fast casual” sandwich shop that he eventually named Panera Bread, and once ABP was sold in 1999, Mr. Shaich focused on growing the Panera Bread brand. Within the next 15 years, Panera Bread practiced a slow but steady growth pattern and there are now more in 2,300 Paneras in the United States (Panera Bread Company, 2017).

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Bakers Delight has treats for all ages, ranging from fresh bread to finger buns to chocolate croissants, and works to create a family environment.

Although the recession has hit the economy, people are now trying to save money by having “nights in”. This is an opportunity for business in the snack industry to take advantage of.

MEMORANDUM 03.01.2010 TO: FROM: RE: Daphne Matthews Alex Associate - 4667 Memo Assignment 1: Who Does the Pastry?

Opportunity to attend regular workshops held at the Kudler Fine Foods stores to familiarize themselves with the products and services offered at the respective stores.

Amanda’s Pantry is a comfortable neighborhood brunch and breakfast restaurant. Come alone or with a friend and enjoy the Aline’s special which is an English muffin topped with corned beef hash, eggs and cheese or the Steve’s Scrambler made with eggs and your choice of bacon, ham or sausage and toast. There is something for the whole family at Amanda’s Pantry with options like Erin’s stuffed French toast that has stuffing choices of fruit preserves, bananas and honey, cream cheese or peanut butter. Several types of pancakes as well as Belgian waffles are available. Tex-Mex options such as quesadillas and Southern comfort foods like grits are also available.

Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.

Clifton's Cafeteria, in Los Angeles, is, as the name suggests, a full service cafeteria filled with food stations from which diners select delicious items to enjoy. Side dishes, like the mini Waldorf salad, crispy-topped mac and cheese, sweet corn, sweet potato fries, mashed potatoes with gravy and chicken salad, are perfectly portioned and match the entree items perfectly. Speaking of entrees, popular dishes include the prime rib and other meats from Clifton's carving station, fried chicken legs, juicy cheeseburger, grilled salmon topped with capers, pizza and patty melts on rye bread. Besides Clifton's classic candy station, they also have a ton of fresh baked desserts. Try the gooey pecan pie, the giant red velvet cupcakes, the whipped cream

Panera Bread is one of the great American success stories of breaking trends, and shaking up the market with complete innovation. Not only were they successful, but they were able to achieve this success while doing things their own way. Product and Service differentiation were the keys to this bakery-café's success. Before Panera Bread's creation in ___, never had a business combined the relaxing environment of a café with the fresh aroma of an artisan's bakery. This proved to be a gold mine for its owner and stakeholders, and the analysis of this period from 2001 to 2003 shows exactly why. In this analysis, we will examine the success

Availability of products outside the boundaries of the same product increases the tendency of customers to switch to alternatives. In bakery industry, there are many products that can be used to replace each other. Therefore, the cost is relatively high conversion of buyers in the industry. CreaCakes overcomes these threats by offering special delivery to the customer, where the customer does not find any other substitute for our products, there is no substitute for meeting other availability . As for our products, we offer vegetarian cakes, where there is zero firm in the area that offer similar products. Therefore, the total replacement products available on the market is

Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the result of acquiring 14 smaller firms - a key driver in breaking into the UK and Canadian markets.

Among the crowded field of casual, quick-service restaurants in America, the distinctive blend of genuine artisan bread and a warm, comfortable atmosphere has given Panera Bread Company a golden opportunity to capture market share and reward shareholders through well-planned growth. With the objective of opening approximately 1,000 more bakery-cafes in the next three years, Panera Bread Company must make prudent strategy decisions about new store locations, supply-chain management and expanded offerings, all the while continuing its above-average earnings per share growth of at least 25 percent per year.

There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.

Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food, casual dining and quick service cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The competitive factors included location, environment, customer service, price, and quality of products. Panera learned from its competitors, none of its competitors had yet