Marketing Strategies Of Nike Company

Nike has been using the same logo ever since they established the famous swoosh. The swoosh logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess Nike. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Caroline to design a logo that could be placed on the side of a shoe. She handed

Price Strength 1. Affordable Price Puma Company targeted the young and upper middle class of men and women. Although Puma product have a high prices but there are still affordable when compared to the higher priced competitors like Nike and Adidas. The pricing strategy employed is designed to offer competition to its rival companies. In additional, Nike and Adidas are the only closest competitors for Puma, the retail price of Nike and Adidas is higher. Due to the Puma brand name it enjoys, the pricing

Nike Nike is an American multinational company that sells, design and manufacturing clothing, footwear, sports equipment and accessories. Because Nike is a multinational company, Nike needs to have a great marketing strategy plan to be able to gain customers around the world. The strategy marketing can have pros and cons. Some of the pros are Nike is a mega brand, Technology and relations. Because Nike is a mega brand this helps the company to be more successful around the World, at this moment

Nike, Inc. is the most famous sports shoes company in the world. The company was founded in the year 1964 by Bill Bowerman and Phil Knight (Foster, Coraiola, & Suddaby,2016).The company opened its first retail store in the year 1962. The company is famous for manufacturing high quality sports shoes which can enhance an athlete’s performance. Apart from that, the company also manufactures sports apparels like jerseys, shorts etc. Nike,Inc. has its stores in around 160 countries across the globe. It

Nike’s Marketing Program Nike Inc. is a worldwide company that deals with global marketing, and sales of footwear, equipment, accessories, and services. The company produces and sells both male and female sportswear of individuals between a wide range of ages, from infants to adults. Nike Inc. has a huge number of competitors in the sportswear market, however, it earns its own prominent position and stable market shares. As a market leader, Nike Inc. has more than seven hundred shops all over the

3.0 Marketing Mix A marketing mix states the strategies a company uses to promote the brand within its market. The marketing mix of Nike evaluates the companies 4P’s of marketing (Product, Price, Place, Promotion) and explains the business & marketing strategies of Nike. 4.0 Product Nike’s first and most popular products are their footwear range. Specialised shoes for a range of sporting activities including running, tennis, basketball, golf, football and cross training for men, women, and children

Marketing Case Study: The Marketing Mix of Nike, Inc. BADM 370 15 April 2013 Executive Summary Nike, Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable, quality athletic footwear, Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today, Nike has reached annual sales

Kotler Keller: Marketing Management /page: 51-52 / Marketing Excellence / Nike Question 1: What are the pros, cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail

brands like Nike, Puma, Woodland in India, their marketing mix and marketing strategies. Keywords: Marketing Mix, Marketing Strategies, Price, Product, Place, Promotion, Footwear Industry. Nike: Nike, Inc. is an American multinational corporation that is in design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. The company was founded

elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided. Introduction Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of