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Marketing Strategies Of Nike Company

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Research Report on Nike Company Submitted By: Imandeep Kaur Submitted To: Sisay Abebe

Nike Company Marketing Strategies of Nike Company
History:
Not very many groups and even fewer brands have administrated to develop into indistinguishable with famous taste in the twentieth century. Be that as it may, in the last couple of decapod, Nike has had a place with a titan of the romping domain/ and in addition other individuals of the world. Nike is weighted to swing the larger American intercontinental society, whichever conduct a compose, situation, erection, and sales of shoes, apparels, equipment, and services. This group lies on January 25, 1964, as a Blue Ribbon Sports by a Bill Bowerman and Phill Knight. (Nike Inc.,2016) After 7 years, its name adapted and became Nike on May 30, 1971. The group takes its name from Nike, the Greek divinity of hit. Nike is repeatedly depicted with wings, bring about her formation “Winged Victory”. In 1971, in as much as raise in their sales, Nike bolster there peddle and transportation operations and started an original logo ad “There is no do line” to which no any Nike output had demonstrated. By this, their acquisition boundary also ascends day to day. Today, the Swoosh logo and the “Just Do it” jingle are in connection with the worlds greatest and pronounced trademarks. (Directory,2001)
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2- Nike comprehends the potential and genuine needs of the clients and fulfils them all.
3- Sign contracts with exceptional sportsman for advancement are the best techniques for
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