The Key Insight That Helped Nike Develop Holistic Marketing Strategy? Essay

Looking at the marketing flow chart, Nike has always had a clear vision and mission. The company has used the power of words to influence how buyers of athletic apparel think. Nike has also taken those words and backed them up with a product that has delivered quality over and over throughout the years. Through clear objectives and strategy to become the largest athletic apparel name brand, Nike has succeeded in being viewed as both trendy and classic. When you look at the difference between digital venues and traditional venues, digital amounts to the trendiness, while classic equates to the traditional approach they have maintained. This leaves no room for improvement in their tactics. If a company uses integrated marketing communications to ensure that every message through every channel is consistent and targets the right audience the marketing efforts will be successful.

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges could be best addressed using marketing principles. The paper will:

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

The report also suggest a that Nike adopt a new target market via Social Media to cast out even further it’s global net, along with the protection of our finite natural resources. A justification explaining the benefit to Nike is also included.

The marketing environment impacts and surrounds upon theorganizations.The collection of non-marketingwill influencing that have an impacts on a marketing manager's aim with customers. The overall for the market environment for a business or organisation is made up of the macroenvironment and microenvironment. Macroenvironment is consists of broader societal influence while the microenvironment is includes company related influences.

Nike invested in their brand by getting sports heroes to advertise for their brand such as Michael Jordon, Tiger Woods and the Brazilian football team. This further fuel the products appeal towards the consumers.

Internet marketing brings a lot of opportunities and benefits to businesses for instance reach to wider audience therefore raising awareness of the brand and attracting prospective customers, reducing overhead cost of the company as running and online business does not require as much finances as a regular business, and

Every box of Nike shoes states, “engineered and built to the exact specifications for championship athletes around the world.” Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. Nike “head honcho” Phil Knight wants to keep it that way, too.

- Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic and recreational activities

This strategy is all about branding which is creating a unique name and image for a product in the consumers ' mind, mainly through advertising campaigns. This is important because if the product is seen as unique then more customers may want to buy the product as it is not already out there.

Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.

As the world change and develop, new opportunities are opened for the innovators, and big companies must take advantage of those opportunities in order to maintain the leverage, otherwise they will topple. As company Nike, Inc. place innovation in it center of engagement, with a view to become the leading athletic brand in the world, today and into the future. There is a growing awareness and popularity for sport around the world, people are running more, doing more sports activities and eating healthier, Nike is riding this wave by a few actions. Nike as begin focusing on technology improve products and teaming up with other companies to create products that are combining together sports and technology in a perfect way. Apple is one of Nike's closest partners, and they even started launching a new revolutionary product called the IWatch. Nike all so planning on expanding into new sports, create more sister firms and reach smaller and bigger market, Nike as already begin sponsoring tow champion fighters in the UFC challenge. Nike also started entering the American football in order to get more supporters in North America, this act will expand Nike's target audience significantly. Another action Nike is going to take in to broaden the Nike Foundation by creating larger scale projects worldwide and support C.S.R, for example the building of soccer clubs for young kids in Brazil in order to pull them out of the crime cycle and give them a chance for

Winning Most Valuable Player of the NBA four times, two Olympic gold medals, and the NBA scoring title, LeBron James is known as one of the greatness athletes of all time. Although LeBron James has become the best of the best, being a famous athlete is not necessary in achieving greatness. Anyone is able to find greatness if they look and work for it. Nike’s “Find Your Greatness” ad campaign uses everyday athletes to attract people of all skill levels to become active and purchase their athletic gear for doing so.

Nike is a successful company that has been in business since 1972. Throughout the decades, Nike has built up its brand to one that is respected and sought after. Nike has grown its brand name through the acquisitions and partnerships of many other brands (Hurley, Umbro, Cole Haan, and Converse) to provide to its customer different products that suit every athletic need. In order for Nike to gain success in its growth, the company follows the four functions of management: planning, organizing, leading, and controlling. External and internal factors play unique roles into how the company carries out each of these functions. In contingency to the functions, factors such as globalization, technology, innovation, diversity, and ethics affect