preview

Body Image Essay

Decent Essays

In today’s society, high standards have been imposed on the men and women in America. While men have the standard of being muscled and fit, women have created the idea of being thin and petite. Even though, there is a new movement of larger sized models being publicly distributed, there is still a large stigma on the ideal body size and shape. People in today’s society have become obsessed with their physical image to the point that it is unhealthy Public companies supplying goods for mass production, media, and modern trends have forced men and women to become ashamed of their bodies.

Marketing strategies are implemented for the sole purpose of increasing sales and revenue for the ever increasing demands for corporate America. Targeting the insecurities of individuals has proven to be successful for these companies, which is why they continue to advertise and market their business with this style. Most product lines include sales pitches of having “less calories”, creating “slimmer figures”, being “low fat”, or “increases muscle mass”. The world revolves around creating an idealistic lifestyle with the suburban house with a white picket fence, and as individuals strive to reach this complex, they develop the idea of being this perfect individual with the perfect life and perfect image. As a result, people fall into the advertising traps businesses create, and buy these products with hopes to change how they truly appear to society.

Businesses are not the only source of

Get Access